Forum Moderators: martinibuster
That happened last month.
For months now, I have been watching my traffic increase on many of my websites, including my real cash cow. Yet, I have also noticed that the ads being served to the sites have become just plain junk ads and/or not related to my content. Yes, I've watched as my CTR slowly fell by 50% and my earnings remain stagnant, despite my increase of traffic.
The ads being served to my site were nonsense ... despite good titles, tags, H1s, and fresh content to back it all up. If I was a user, I would have no reason to click on one of those junk ads.
So, I dumped AdSense. Goodbye. See ya. It's been nice. Thanks for the ride. But, I'm off to the next publishing adventure.
I have to wonder how many others are reaching that point as well.
I have to wonder how many others are reaching that point as well.
As critical as I am about AdSense I still feel it is the best "plug and play" program available at the moment.
Of course it also depends on the volume of one's revenues and whether one has, or can afford, an alternative or dedicated ad department to attend to all the maintenance of such a program. That's assuming you are going it alone or are you using another program?
Personally I can't see much point in increasing advertising revenues by $1,000.00 per week when it's going to cost me minimum that in increased costs. I'm far better off increasing sales of my physical products that produce a far greater revenue:-)
I've watched as my CTR slowly fell by 50% and my earnings remain stagnant, despite my increase of traffic.
Definitely a "me too" here however until 18th July I had seen a nice steady increase in EPC. Certainly I am not at the earnings' level of 2006 but knowing my global industry intimately, and being in one of the largest industries in the world, it is very doubtful it will ever be one of the headline Internet featured businesses simply because of the nature of the products.
Ooops...rambling...good luck, keep us informed how you get on.
There's no such thing as the perfect "one size fits all" revenue source.
Yep, and for many of us our sites do not meet the minimum page views number criteria leaving us with no alternative but AdSense or a go-it-alone!
