2. Develop the landing page.

True story

A year or two ago I got to the top for a top keyword phrase which I had never realized was searched by thousands. I only noticed it because of visitors coming from images.google.com. It brought in a consistent income of $15/day. I thought that was pretty decent for a single page and I fell into the mindset, "If it ain't broke, don't fix it." So I didn't change the main directory page and other pages in the same directory.

Well, a few months ago, I started to second-guess the conservative approach based on three ideas:

1. "You never miss what you don't know";

2. "If Google is going to give you top spot, respect its ranking and make the page absolutely top flight";

3. "When so many people visit your site, try to give them the best user experience possible and leave the fewest number unsatisfied."

So I did more research and got the content to develop the page. I must have doubled the page size. I learned some more css and made it look as sharp as I could.

Traffic went way up in no time at all and so did the AdSense income; in fact, the daily average rose to about $45/day for the page!

Warning: you now have to be careful how repetitive you are when you develop a page. I recently tried the same approach to another page and it got penalized (as if it became too spammy). I had to revert the page to its original pre-penalty size to get #1 ranking back.

Think hard about how comfortable you are with how much you are making. Reconsider how much more content you could add to your pages. I lost a lot of money just because I didn't know the ceiling and didn't know the industry sector well enough to realize how many related relevant topics there were to the original content.

SERP observation: when you get great or top ranking for a major KW phrase, it's magnetic for lots of smaller, related KWs. Google's algo "pulls" the related stuff or derivative search strings to your site. It can become so magnetic that every single word you add to the page brings new visitors!

p/g