Forum Moderators: martinibuster
However, if you decide to implement Google Ad manager as your adserver, you're now able set a minimum eCPM by assigning a "house" or "remnant" ad with a minimum CPM of whatever floor you want.
Once you've set the floor as desired, you set Adsense to compete in the realtime auction with these slots and the ads will only appear if they will earn you more than the value of the remnant or house positions.
While the immediate result will probably be a drop in your Adsense income, as long as you're running other, better paying ads (from direct advertisers, another network or whatever), your end resultant income for the total number of impressions, should be higher.
While there's other pros and cons to using the server, this alone is a very big pro.
FarmBoy
Agreed Bddmed it doesn't guarantee you higher paying ads, but it does allow you to set a floor.
For example, in the past, if you had a direct advertiser who pays $4CPM, and you had them in rotation with Adsense, you just had to take whatever Adsense dished out.
Now, you can set a floor by setting a remnant/floor advert as $4CPM in which case the Adsense will only show if it's going to pay $4CPM (or more) -- if it isn't going to pay more, then it doesn't show and you can run down the better paying adverts from the direct advertiser, thus allowing you to squeeze more out of your impressions.
As I said in the OP, this could result in a drop in your adsense income, but, as long as you've got other direct advertisers paying more, that doesn't matter.
Adsense, like other networks, should give publishers more control over the ads that appear on their sites. In fact this lack of control is probably turning larger publishers away from Adsense or making Adsense a third or fourth-tiered default network (i.e. it's last in a daisy chain).
Agree that there's always scope for more control, but I reckon being able to effectively bar low paying ads is a pretty good first step.
Agree that there's always scope for more control, but I reckon being able to effectively bar low paying ads is a pretty good first step.
I suspect that many websites would only searve AdSense public service or alternative url ads with a high enough CPC number engaged.
I can't see Google turning loose high paying ads under any conditions.
[edited by: Edge at 12:36 pm (utc) on June 30, 2008]
GOOG has reasons not to give AdSense tools that would allow us to set CPM, CPC etc.
Forget it! It does NOT work! I tried and once you have any campaign with unlimited impressions AdSense will not show any ads. AdSense is only used to fill your unused inventory.
To me that sounds it's working perfectly! Remember this is ad management software, not Adsense management software.
Think you're mistaken. It's working perfectly for me. I've not had a single Adsense impression below the threshholds I set. Obviously you need to have other adverts (in my case direct advertisers) who pay over the threshhold, if you don't, then as Bddmed says -- there's nothing to show.
I have have this working as well...though Adsense is showing eCPM 25 cents lower than my base, though perhaps will even out. Certainly interesting to try it out. Plus if you have alternatives with a known eCPM then great way to increase earnings.
[edited by: FattyB at 11:26 pm (utc) on June 30, 2008]
<wheels turning>
Januuski,Think you're mistaken. It's working perfectly for me. I've not had a single Adsense impression below the threshholds I set. Obviously you need to have other adverts (in my case direct advertisers) who pay over the threshhold, if you don't, then as Bddmed says -- there's nothing to show.
I'm happy for you. I do sell directly. Leftovers goes to an agency averaging above $2/CPM and leftovers from leftovers are between our default ads and AdSense. Our default ads are set to $1/CPM and I never see any AdSense ads unless I turn off our default campaign promoting our other websites.
Technically AdSense can compete with the rest of the inventory however how I said, AdSense is not even beating our default $1/CPM campaign.
To be honest, for our default campaign I did not try anything lower than $1/CPM as I can get better from any ad network. Maybe if I would set our default campaign to $0.05 CPM I would see some AdSense ads.
[edited by: martinibuster at 8:20 am (utc) on July 1, 2008]
[edit reason] TOS #12 & Spelling. [/edit]
where to setup floor ecpm price in adsense account? is my english too bad? i can not found where to setup that after i read these topics.
