Ads are disappearing

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Ads are disappearing

Atomic

7:09 pm on Jun 25, 2008 (gmt 0)

I know someone talked about the mystery of the disappearing ads recently but I think it needs further discussion. Last week I noticed ads were either blank on some channels or showing PSA's on others. Not the entire site(s), mind you, just certain pages. On others, targeting of ads was terrible.

Today it happened again and I decided to se if it was happening to anyone else, especially larger and well-known sites. I was surprised to see they are experiencing the same thing. Check out some of the websites of biggest names in news. You know who they are. One has huge blank spots where ads should be. Another has awful targeting AND missing ads.

If you think there's something going on with your income and/or impression numbers, check your site out. Are you missing ads? Is your ad targeting haywire?

So what's going on? Are the ads going to Yahoo? Are the advertisers giving up? Something just ain't right.

netmeg

8:54 pm on Jun 25, 2008 (gmt 0)

I have my an affiliate ad set to show up if AdSense doesn't load, and I've noticed a lot of impressions for that backup the past couple days. Was surprising.

Atomic

12:36 am on Jun 26, 2008 (gmt 0)

I see that one news site replaced Google's ads with another ad network's ad blocks. Helping Yahoo with their ABM strategy is going to be expensive.

Atomic

1:03 am on Jun 26, 2008 (gmt 0)

Or are lots of big advertisers ditching AdWords?

Edge

11:52 am on Jun 27, 2008 (gmt 0)

Or are lots of big advertisers ditching AdWords?

Something is going on, seasonal, GG optimizing profitable ads, recession, or other. I suspect that most publishers are feeling a change in revenue.

StoutFiles

11:56 am on Jun 27, 2008 (gmt 0)

I have my an affiliate ad set to show up if AdSense doesn't load, and I've noticed a lot of impressions for that backup the past couple days. Was surprising.

I never considered that...would you share how you do that?

netmeg

2:08 pm on Jun 27, 2008 (gmt 0)

I took the code for the affiliate and put it on a blank page on my site, and in the AdSense console checked the radio button that says Show non-Google ads from another url, and specified [mysite.com...] or whatever the url is. I only use that particular ad for the alternative, (plus I use a SID that tells me it's the alternate) so I can tell how many times it's served, and it's ONLY served when Google doesn't.