Forum Moderators: martinibuster
Me, I hate the publicity. Every year I get newspapers and TV stations wanting interviews - I tell them they can write whatever they want about the site, but not about me. I let the Detroit Free Press write me up three years ago, and I still haven't recovered from the trauma.
If it's all about the users then having your underwear discussed on the AdSense blog doesn't make much sense. Far better to be the site of the day on Martha Stewart's newsletter, the website of NASA or getting a mention from the NYTimes, where your demographic/consumers are more apt to be.