That's exactly what the effect they are trying to produce....

One click in the last hour...ONE...my breakfast figures had better look good!

I am seeing the same type of thing, HP.

Always a relief to come here and find out I am not alone!

YM

Earnings were down 50% yesterday, and now again today :-(

Here is all great!

Second best day ever

Second day ever beyond $200

Worse day ever for me. Maybe due to Father's Day?

So far, not any better today. Extremely low pay per clicks.

I think advertisers are cutting back bids in my sector.

The last two Sundays I have seen extremely low click levels, 37.31% fewer than the previous two months' average and that's including Easter Sunday.

It seems very odd to me that my CTR is down so far when eCPM and EPC are *way* up. I can't account for it. Yesterday's CTR was lowest in four months; 30% of what it normally would be, although earnings weren't down that far. I gotta think that it's taking longer to accrue and count clicks than it used to.

I gotta think that it's taking longer to accrue and count clicks than it used to.

How about the traffic level being normal yet with the CTR well down it is forcing the higher paying advertisers to the top?

Taking the last 10 weeks and comparing it against the same 10 weeks a year ago my actual clicks are -24.8% yet my earnings are within Dollars of each other with my EPC +30.63%.

You know, it's real interesting, I just ran some numbers compared to last year - my CTR is *definitely* down over the year, but my EPC and eCPM is like approaching three times what it was last year - and I haven't even hit my peak season yet.

So what's different on my side this year. I removed an ad block, leaving me one ad block and one ad link unit.

Last year I ran around like a chicken with its head cut off putting sites into and out of (a mostly full) competitive filter. This year, I have maybe a dozen sites in it, and I just don't bother.

Hmm, I got rid of AdSense on one other site, but I still have four or five very low traffic sites where I rarely get a click.

So why would my CTR be so far down, and my earnings be so far up?

Both days, have been great for me. Higher CPC and CTR than usual.

My average CTR is about half what it was two years ago. And earnings are about the same, with similar traffic. EPC is WELL up. There was a slump mid-year last year when declining CTR wasn't compensated by rising EPC, but EPC caught up over the winter.

I suspect that CTR is down across the content network overall, due to Google Ad blindness, and that in at least some areas advertisers are bidding higher to be sure of prime placement, where a couple of years ago they wouldn't have felt they needed it.

Well one reason my CTR is down might be because I just found out the local NBC affiliate TV station copied my website verbatim and pasted it onto their own site. Since they had to go page to page to do that, and likely didn't click on any ads - that would probably tend to make my CTR pretty bad.

someone's "down" is always someone's "up" :)

someone's "down" is always someone's "up" :)

Agreed however it is the unusual and seemingly inexplicable extremes some of us are experiencing on otherwise normally stable and reliable sites.

Today is on track for being the worst earning in recent memory! :-(

Same here Play_Bach, in almost 5 years the last few days have been our worst.

Thanks drall. For the amount of visits I show today, I'd normally be two to three times more $ by now -- very odd. So I just visited my highest traffic site and the ads showing are mostly keyword gibberish from big houses like eBay, Yahoo etc. Where are all the advertisers?

Today's been terrible for me as well. An examination of my site tells me that ads are missing on some popular, high traffic pages or the targeting is atrocious on others. That would certainly tank earnings.

AdSense isn't pulling its weight on some pages so I am exploring new options.