Forum Moderators: martinibuster
"Lehman Brothers analyst Doug Anmuth cut his 2008 profit estimate for Google and reduced his price target to $580 per share from $644, citing the click-through rates."
Click-through rate numbers down for a generalization is... whatever.
Is your CTR down? Mine isn't.
p/g
A few comments:
CTR isn't down. It's just not growing!
From the article: "growth in Google's click-through rate has nearly ground to a halt."
Seems to me that they were bound to hit a limit to CTR eventually. Growth in earnings should be coming from growth in the amount of advertising, not CTR....
MY CTR IS down from a year and two years ago, which I attribute to growing ad blindness, but obviously, that's just one small web site.
