Hoping to get further insight into the Adsense earnings machine!

Don't hold your breath waiting for that to happen. My guess is that this series of articles will actually be a tutorial on how to read your stats.

But thanks for the link! This is definitely a hot topic.

My guess is that this series of articles will actually be a tutorial on how to read your stats.

yeah, but better to get it from the horse's mouth... not that Adsense is a horse. More like a (cash) cow. mooo.

My guess is that this series of articles will actually be a tutorial on how to read your stats.

Plex propaganda. I've heard enough already...

I specifically liked the part "Identify the symptoms - Now you're ready to diagnose any revenue fluctuation." That really got me interested, especially when keeping in mind the meaning of "diagnosis":

The recognition of a disease or condition by its outward signs and symptoms

Unfortunately, this is where the article does not fulfil its promise. From just looking at the figures, I can not see what is wrong with a site. Google admits this between the lines when writing:

In addition, you should check your pages for unpaid public service ads (PSAs).

Now, for any site that is substantially large, I have no chance to find PSAs. Unless I put up alternative ads pointing to my own site. Google does not provide me with tools to see what's wrong. THAT is the big problem for most advanced Adsense members.

I hope that it will be much more specific in "part II" of the article, and I am excited to learn about their view on moving averages and more reasons for declines (it surely can't be PSAs). Many analysts will be interested in this, too.

If I was running Adsense, I'd offer a manual to publishers as thick as the Bible, including hundreds of success stories and all kinds of tips.

p/g