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Dell suit reveals lucrative trade in domain names

...insight into the enormous sums of money that can be made

         

Tropical Island

9:18 pm on Feb 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In October, Dell sued a group of domain registrars, alleging the companies bought more than 1,100 domain names with trademark-infringing characteristics, such as "dellbatterrogram.com" in order to put advertising links on the pages.

Google, whose AdSense advertising-placement program was used to monetize the domains, was ordered to hold in a special account the first $1 million collected on behalf of the defendants each month. The second $1 million that accrues in the account every month will be given to the defendants. If more than $2 million accrues in one month, the money is split between the defendants and the Google account.

Read more here...
[networkworld.com...]

Scurramunga

9:28 pm on Feb 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From the same article:

A Google spokesman said Tuesday, however, that Web sites are supposed to have legitimate content in order to be accepted into AdSense.


So why do we see so many sites that contain nothing but ad links?

Maybe she forgot to add; once they are in they can do whatever they want.

Tropical Island

9:33 pm on Feb 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What she forgot to add was the domain parking program which doesn't need content (as far as I'm aware)

jomaxx

10:02 pm on Feb 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about this quote...?
Dell contends the defendants control some 1 million domain names, and believes they also have used at least 64 million other unique domain names.

SEOPTI

1:36 am on Feb 6, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So parked domains are legitimate content .......?

potentialgeek

4:31 am on Feb 6, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Parked domains are supposed to be only for extremely high-traffic domains under Google's program. Unlike other parking services which have no such limits.

But the Adsense program is supposed to detect TOS violations, e.g., single-page sites with only landing pages.

I think AdWords detects single-page sites and blocks you from using AdWords for them. But even if it doesn't, you know it's easy to do. Google crawls sites with Adsense so if it only finds one page...

Enforcement again is an issue? But with that kind of money each month, don't you think Google will look the other way?

Hey, you remember when Google backed away from gambling ads? It's a question of pressure to be ethical? Where's the pressure coming from here. Google has been exposed. But who will apply pressure?

p/g

farmboy

5:55 am on Feb 6, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So why do we see so many sites that contain nothing but ad links?

The Google spokesman said "supposed to have legitimate content" not "aren't allowed in unless they have legitimate content"

FarmBoy

jomaxx

6:01 am on Feb 6, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the defendants really have thousands or even millions of domains, they are probably using the Domain Park program, a.k.a. "AdSense for domains".