Site-Targeting: Initial Observations

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Site-Targeting: Initial Observations

Have you noticed an increase or decrease?

celgins

1:31 pm on Mar 20, 2007 (gmt 0)

EFV started this thread http://www.webmasterworld.com/google_adsense/3282270.htm [webmasterworld.com], where we discussed the beta testing of site-targeted CPC ads.

Has anyone with a site that has been site-targeted, noticed considerable increases or decreases in site-targeted CPM ads or site-targeted CPC ads?

One or two huge companies have specifically targeted my site since the beta began, and my eCPM has gone through the roof.

europeforvisitors

1:48 pm on Mar 20, 2007 (gmt 0)

I don't know of any way to identify site-targeted CPC ads, and the program is in beta anyway, so it's hard to say if I've noticed any effect. However, I will say that my overall eCPM has been up in the last few days, and my EPC on Sunday was quite a bit higher than usual.

celgins

2:26 pm on Mar 20, 2007 (gmt 0)

I don't know of any way to identify site-targeted CPC ads.

I wish there was a way. But one large pharmaceutical company has targeted my site and their ad is taking up the entire ad space in a few 160x600 banners.

My niche is very specific and my initial thought (when the beta started) was that a number of companies would want to site-target and it appears that they are doing so.

europeforvisitors

2:34 pm on Mar 20, 2007 (gmt 0)

I wish there was a way. But one large pharmaceutical company has targeted my site and their ad is taking up the entire ad space in a few 160x600 banners.

Doesn't it seem more likely that the ad is a site-targeted CPM ad?

celgins

3:11 pm on Mar 20, 2007 (gmt 0)

Doesn't it seem more likely that the ad is a site-targeted CPM ad?

Yes. That was my original point. This one company has site-targeted my site with a CPM ad and eCPM has increased dramatically.

Another note: It seems sort of weird that the Adsense TOS states: "Pages may not contain sales or promotion of prescription drugs.", yet they allow pharmaceutical companies to place ads for prescription drugs!