Forum Moderators: martinibuster

Message Too Old, No Replies

weird new ads

         

cmendla

1:45 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My stats were a bit off today. I checked my sites and there are full skyscraper ads for tax software. My sites are travel/locality so it's not a good match.

I looked at the source code and it appears the adsense code is in place. the funny thing is there is no google branding. Mousing over does not show the url. The As preview tool does not show that particular ad.

Questions

1. Is anyone else seeing this - You can't miss the ads
2. My guess is I should probably add the advertiser to the filter. Opinions? especially since they are way off target
3. Are these cpm ads? If so am I right in assuming you will get additional pennies for clicks?
4. How do you figure out who to block if you can't see the url?

thanks

cg

farmboy

2:17 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes, I just saw the same thing. I have a page with two AdSense displays and the ads have been well targeted in those two spots for years.

A 336 x 280 is now showing one large green image ad for tax software from a well known U.S. income tax preparation service. Looks terrible on the page. The site is not even remotely related to the ad content.

I just slapped a new channel on that spot to monitor and see what happens.

FarmBoy

steve40

2:33 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes seeing the same

not matched to content and seems to be high number of pages

possibly G sold this company on running major test

also think they will be using CPM across major portion of adsense publishers

In some ways major pain in the butt but in another if it works for them may bring other major companies in which in the long term will be good for publishers

They are also running major TV campaign so may also check ROI for both forms of media, many on here have said the big players in TV / Newspaper advertising may well come on board this could be the acid test for comparison ROI

steve

Leosghost

7:56 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



these ads appear to be the ones described by nathanso
here [webmasterworld.com...] post #:3235336

BigDave

10:03 am on Jan 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yup, it's running on all my sites, big and small. Most of them have never had CPM before. It's showing in all sorts of ad sizes as long as image ads are turned on.

It looks like their CPM rate is set a few pennies higher than the site's eCPM for the month. The pay is good, but damn they are annoying and way off topic for most of my sites.

If you don't like them, the easiest way that I've found to get rid of them is to just set the ads to text only. A couple of sites I've set all ads to text only and others I've set it to rotate in blocks that allow images 10% of the time so that my users aren't overloaded with those ugly things.

But the more I think about it, the more likely I am to just block the damn things completely. Animated ads were what lead Google to go with text only ads at the start.

iwannano1

2:32 pm on Jan 29, 2007 (gmt 0)

10+ Year Member



I've this ad and IBM education ad since last 3 - 4 days on my job seeker forum. Just wondering how they are targeting tax ads for job seekers site (education is ok)

JPcinemamaster

5:44 pm on Jan 29, 2007 (gmt 0)

10+ Year Member



I have my adds to 'text only' but I've seen few of those new ones in my site.

jhood

3:56 am on Jan 30, 2007 (gmt 0)

10+ Year Member



Content matching is not the only way to place ads. Everyone in the U.S. has to pay taxes and, therefore, is a prospect for tax preparation service.

Those ads may be paying better than you think.

gamiziuk

6:18 am on Jan 30, 2007 (gmt 0)

10+ Year Member



I haven't noticed the ad on any of my sites, but today has been the be$$t day I have had since the November search-engine collapse.

BigDave

6:36 am on Jan 30, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Content matching is not the only way to place ads. Everyone in the U.S. has to pay taxes and, therefore, is a prospect for tax preparation service.

Yes, but it is inappropriate to show it 20% of the time on sites with a specific theme?

But my biggest complaint is that it is an animated ad, not an "image".

Those ads may be paying better than you think.

I have a very good idea of how well it is paying, by simply looking at the report for that URL channel. I go look the report and follow the "site" targeting line out to the eCPM column and look at that number. It's actually pretty easy to figure out that it pays slightly better than the regular site eCPM. Sometimes I make decisions based on something other than how much money I'm going to make.