Forum Moderators: martinibuster
I have been doing some updates to my site so I have added more Ads to heat poits of my site. I was curious what to do with ads that are not performing very well and dropping my overall CTR.
If an ad is not making any money at all - remove it. What if the ad has a CTR of 0.5%? If I get 500 Impressions, I get 10 clicks. IS it worth it to remove it?
I was curious how important CTR is for my site. Does Google have a minimum CTR you must hit?
Thanks everyone for your help :)
Wes
Some related AdSense discussions on this controversial topic:
Before, an about 0.5% minimum CTR was required in AdWords (I think for Google.com search), but not currently [adwords.google.com]:
The other issue hindering you from making a useful decision is that there are literally thousands of ads showing that you cannot see. In another state, province, or even country, your visitors are very likely being shown ads that are dramatically different than what you are seeing on your home computer.
The only time I am sure an ad is underperforming is when it's so obviously mistargeted it will never ever get a click.
A low EPC ad with a high CTR will beat an ad that nobody will click on- regardless of how high the EPC is on that ad nobody is clicking on.
Exactly, and that's my metric on how to remove ads. If they're not being clicked they get removed. I use my channels extensively and have a pretty good feel for my site's unique hot spots. I know it may sound simplistic but it really boils down to that. If it's getting clicked - leave it alone. If it's not - do something else.
Most of my ads are getting clicked on and some have very low CTR. Even though they get many impressions it makes me wonder if I should just keep them as they are generating money.
I will checkout those links too :)
