newbies - I started the day with a very high value too (4x normal). Looks like someone might have made a bidding mistake.

Congratulations on your good fortune.

How much traffic/clicks?

Mines the same today. @ 45.66 But so far only 900 visitors so not enough to base anything on. It will be normal (25.00 ish) by the end of the 24 hours. It always is...

[edited by: Genuine1 at 1:28 pm (utc) on Oct. 28, 2006]

So good you said it twice, eh?

I frequently find I get high EPC clicks early in the day that create a high average that gradually reduces during the day.

My average EPC has been steadily but gradually reducing for the post 6 weeks - and is now only about 70% of what it used to be.

In the same time period, my traffing has been increasing faster - possibly related - so my earnings have still increased - just my profit margin that is being hit - so far.

I just divided 3 years of income by 3 years of clicks = average epc 0.2887700 or 29 cents per click.
The first 3 months averaged 0.2044556 or 20 cents a click.

This month October is 33.990788 or 34 cents per click average so far. And rising.

My sites traffic across all 12 or so sites rises continually as well on average over 3 years. Gone from 3k to 5.2k page views over 3 years.

My sites have not been updated and only natural se traffic in 6 years. On free hosting which I would never had done if I realised what was going to happen later!

(edit)
Pengi - do you buy traffic? I think this is one of the recent anti arbitrage algo changes. Seems that they might track the referer and if its from adsense pay less per click to make it not as viable any more?

[edited by: Genuine1 at 1:51 pm (utc) on Oct. 28, 2006]

Genuine1 - You do know that you can get kicked from Adsense for posting that kind of information...

While I might be extremely proud of what I'd consider a high eCPM, I would never risk posting the way you do. Just a friendly reminder

I finally sat down to plot a graph comparing my last six months daily EPC and what a surprise!
I noticed that EPC was consistently down on the 4th, 14th, 24th and 27th of EVERY month. And after that, EPC would take a surge upwards on the 28th. That would mean that tomorrow (as my graph and this thread suggests), I'm going to see a big jump in EPC. I will know for sure in 17 hours time.

Anyone see the same or what's your pattern?

The time when I posted, it was near the end of the day. After the day finished, it is still ture.

On friday my traffic is lighter as usual, CTR was as usual too. So the spike in EPC is unusual and hope it will last for some time.

Genuine1 - Is this a fact or trend you have seen, or a theory? Be intersted to hear more on this subject, as a large amount of my traffic is Adwords driven.

Its a trend that a few friends that do buy adwords traffic noticed. I noticed the epc and click through climbing and I dont buy traffic. Some others on this forum also claimed better ecpm over the last 3 weeks.

I am just trying to find out if this is a real factor or just a coincidence?

Virtually all my traffic currently is paid for through AdWords so this supports the theory.

The interesting thing is that although my EPC is drafting down, my traffic is increasing faster.

The price I'm paying for traffic has also reduced - some of this at least is tuning though.

My total profit is still increasing, just, but my profit margins are half what they used to be. More money for G I guess.

BillyS

figs are adjusted up/down on my calculator by an unknown percentage to show the trend not actual figures but quite close.

And the trend upwards continues.

FWIW, the 28th yielded by far the worst EPC of the month for me...barely 60% of the monthly average.

Genuine1 - most of my traffic is CPC generated. I have noticed no change in EPC etc, and if anything I am up on previous month. I hope you are wrong!

Well, crap... and egg on my face... 28th EPC is hor-gee-ble (how my daughter says horrible) when I predicted it would surge upwards. There's always the 29th I suppose... I'll wait and see.

'twas a good plan andrewshim - shame it didn't work
me EPC has continued to fall for the 28th - although traffic continues to increase.

Is anyone seeing EPC falling with constant (or even falling) traffic?

Pengi,

I know you're buying your traffic from AdWords. I guess in the long run this won't give you a positive ROI in the long term.

For me all traffic is natural and it's rising at the moment ( which is expected for me, this time of the year). Also my EPC is rising. So you can imagine what's happening to my bottom line income.

Maybe it's time for you to work on back-links and other sources of natural traffic now.

Very true Bddmed.

My current site is probably not the best place to start, it would certainly require a great deal of work to generate significant natural traffic - its still profitable and it's taught me a lot.

I need to find time to create a new site and aim for natural traffic - but I see this as quite a long term project.

What I'm seeing may, of course, just be a natural consequence of higher traffic spreading the advertising money thinner. If not, I believe this is a new phase in G's war against MFAs - I hope the true low lifes are getting affected more than I am.