Forum Moderators: martinibuster
I run a major music portal that has the traditional browse by sections and eventually ending at a detail page of information users are looking for. However, to bring it closer to home, let's take Real Estate for instance... A site like this would have capabilities to browse for real estate by location, home type, price range, and eventually ending up at the real estate detail pages. I have found that placing YPN ads on the browse by pages to be the most effective. YPN's ill targeting ads manage to get the ad in the right ballpark but not on the mark by a long shot, therefore, making them most efficient on browsing general topic pages. Therefore, if a user is browsing real estate pages and glances over an ad that says $500 million loan for only $1600/month, believe you me this is the place you want this ad to be because if anyone will click on such an ad this would be the place. On the other hand, displaying ads on the detail pages about a specific real estate, users should see ads like Fold-up Custom Built Homes in Podunk Montana, or whatever. Somehow, Adsense gets the ads just right for content pages and not browsing pages, and are ridiculously targeted provided you are legit and got good content.
Our CTR has gone up significantly in both using this method, and are experiencing numbers unheard of regarding YPN. Using this method, you will display Adsense ads where they really count, and in return your smart pricing should improved (YPN too if you think no such thing exists). I know one thing for sure in regards to Adsense ads, the point is not to frivolously and aimlessly place ads everywhere (as Google misleads you to think). The point here is to understand that ads take up real estate on the page, and that real estate is no different than a highway billboard considering the amount of traffic, eyes glancing over it, and users clicking on it (not tricked into it). A page should have some monetary value, which in turn is propagated down to the ads.
I've always held a conviction that both Adsense and YPN had a market weakness the other made up for. As a matter of fact, they are probably friends at the top level with agreements in place on covering respective areas in the market to maintain harmony and civility. We are left to argue and fight over what’s better while they are sitting atop laughing their pocket filled buns at us… Anyway, I've spent a lot of time reading strategies here, and thought I'd share this with you in return. Thanks WebmasterWorld for the valuable community your provide.
s a matter of fact, they are probably friends at the top level with agreements in place on covering respective areas in the market to maintain harmony and civility.
[usdoj.gov...]
That's not the point I'm dicussing here, but to entertain the thought at your intellectual level... I guess now I understand why I can buy GOOD curtains at Lowes and not Home Depot, and Home Depot seems to do a good job at pipe fittings than Lowes. Appreciate the useful link you posted above, but to think such rules limit GLOBAL enterprises to such practices is naive. No one said price fixing, rather market segmentation. As in 2 major travel agencies agreeing to do business on separate continents to keep the things civil instead of launching an all out marketing war neither can afford. You know what that's about, dont you? Business stuff. ANYWAY, thanks for the "productive" input.
[edited by: Yippee at 3:40 am (utc) on Oct. 28, 2006]
As for the question of whether to use AdSense and YPN together--though not on the same pages, obviously--sure, why not, if that works for you and your site is geared to a U.S. audience?
BTW, welcome back yippee. :)
Ann
[edited by: Yippee at 1:50 pm (utc) on Oct. 28, 2006]
Ann
Here's one back at you, my back bone is connected to the hip bone, my hip bone is connected to the thigh bone, my thigh bone is connected to the knee bone. See, I probably make more sense than all of you put together, you braggarts no value bringeth bunch of abtuse brains :) Cheers!
Which one of you is the business wiz? No fighting now! The next question would be why are you here?
You are right... I shouldn't have shared it. My bad.
[edited by: Yippee at 5:40 am (utc) on Oct. 29, 2006]
If you stuck with what you know, the effect of showing both AdSense and YPN on your site, there never would have been an issue.
been stored up and never used cus no company whats to hear it,
Uh, in my schools anti-trust was covered in history in 8th and 9th grade. It fact, it was a constant concern at the companies that I worked for. I know of deals that were modified, and some that were broken off because they raised anti-trust concerns.
It's like learning calculus in college you will never use...
You are projecting there a little bit, aren't you? I say that because I've used calculus quite a bit. I guess you just didn't know it well enough to get the fun jobs. You probably think chemistry and physics were pretty useless too.
my back bone is connected to the hip bone, my hip bone is connected to the thigh bone, my thigh bone is connected to the knee bone.
You know, they taught the names of those bones in 7th grade science. And it has helped me to know some physiology in real life as well.
