I would LOVE a ctr of 2.7 percent with a max of 4%!

I have a CTR of 7% but that doesn't help when each click makes you 2 cents :(

that ctr would be acceptable if you were running a forum site?

overall ctr can be manipulated by removing adsense from pages that don't perform, and some pages were never meant for contextual ads in the first place... so without details, there is no good answer to your question.

This month my CTR is 0.68%. My eCPM, which I consider a much more meaningful number, is $1.15. For a monthly average $1.15 is about as high as its every been. For the longest time I was stuck down at $0.80.

My CTR is low xx.xx% . However the reason for that is ad placement, ad colours and making it easy for the Adsense targeter (eg keywords in filename, keywords in description etc). Getting well targetted traffic helps too. I could probably make it higher than it is, but it would damage the user experience and I'd end up losing what I'd gain through smart pricing.

Thats a huge variation. How much traffic?

heres my info

1,054 38 clicks 3.61% $8.58 CPM $9.04

My last 7 days figures

Page impressions Clicks Page CTR Page eCPM
6,280 118 1.88% $5.10

thanks for your insight

By posting anything but your earnings is breaking Googles TOS....be careful.

Ann

My CTR for october is just under your max while september was just under your average. Between the two months, I changed the site design from elastic with a skyscraper on the right and bottom leaderboard to a fixed width (800px) with a top leaderboard under the top navigation bar. Kept the bottom leaderboard since the articles are long. I also removed adsense from less perfoming pages. My daily average more than doubled since then.

Beware the normal question. I weigh 175 pounds is this normal? Well, if I am a 5ft woman, no (OK, unless I was from Texas).
Really, there is no such thing on adsense as normal.

I have attained a double digit CTR through optimisation. I could increase it further taking out the low performing ads out, sticking with just 1 large rectagle at the center of the page (orange on the heat map) and a link unit at top left corner. The Linkunits performed amazingly well, and overall my CTR increased with 15% increase in overall earnings.

Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.

It would be helpful when discussing CTR if it was stated the CTR is based on either Page or Ad Units as there can be a wide difference between the two.

You can toggle between the options from the dropdown menu. Basing it on page is more informative IMO which is how I always have it configured.

my site is 5%

Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.

If the pages are really low CTR, on some sites there seems to be an impact on smart pricing. I've taken ads off some high-traffic but very low CTR pages and seen earnings go UP. Doesn't work for everyone, though.

>>>Why would you remove ads from less popular pages to increase your CTR? This would make your CTR go up, but your total profits go down? I don't get it.<<<

because low ctr could be an indicator of a low conversion rate for the advertiser... if your traffic isn't interested enough(aka targeted enough) to click on the ad in the first place, why would they want to purchase the product?

but as google says, those low ctr pages could have ads with high epc... and i've actually seen that myself this month, so you have to use channel data to base your decisions on.

>>> OP said, my CTR is typically between 0.8% and 4%, average 2.27% is this concidered Low, very low or normal?
and if low how can i imporve it

I dont think click through rate means much at all. You can double or quadruple your page views on any site just by having bad navigation! If it takes three or so clicks to find the info you want and another three or four to get back to the main menu to look at something else then you get 8 page views per visitor (if my maths is right!)when they only really needed 3... Or one if all your traffic lands on the correct page! That decimates your click through rate or massively improves it. It does not nessarily or even likely hurt earnings though.

What you really need to know is average clicks per visitor, or earnings per visitor, (visitor = ip address) because that way the sites navigation for eg has no effect! Consequently comparing click through rates isnt possible!

For eg I could improve navigation on some sites and you would see less page views with the same number of clicks, and earnings. It would appear in adsense stats that click through had improved but traffic was worse!

[edited by: Genuine1 at 7:40 pm (utc) on Oct. 26, 2006]