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High CTR, but low $$$. can I do something about it?

Too many low paying ads

         

shergill

6:26 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



Hi guys. I have been using adsense for a few months now. With my new sites; my CTR is doing really good. I get over 100 clicks daily on average. The only problem is that these 100 clicks are worth only $4 or so. I am getting some ads that pay 1cent per click. Is there anything I can do to get high paying ads?

Could it be just the niche that I am in? It is a video site, btw.. Maybe there are only low paying ads to be had with my niche market. Any tips will be appreciated!

Thanks!

Pengi

6:31 pm on Oct 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can use the competitive ad filter to block some of the obvious MFAs.

You can try adding some negative keywords to your meta tags. (e.g. -free, -cheap)

My favourite: work on your content to attract the good ads.

Bddmed

6:32 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



A video site?

Haven't you heard of all the stories about YouTube? They never made any profit. However sold there site big time.

So my suggestion sell it for big $$.

Don't expect big money with adsense though.

BTW. Welcome to webmasterworld.

shergill

6:34 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



Hi.. thanks for the welcome! Hope to learn a whole bunch here.

Can you please give me some more tips about this 'negative meta tags'? Would that force adsense not to show any ads that have a 'free' or 'cheap' in their text?

benevolent001

6:35 pm on Oct 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends upon lots of things

Your traffic country
Number of ads you show
What topic related ads are coming

Chapman

7:34 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



shergill-

If the site you're refering to is at the domain used in your email address then maybe the problem is that the ads don't seem to relate to 'anything' on your site.

On your home page I see a lot of different topics (including videos), however, every single ad is for Audi automobiles.

With all due respect it's one thing to serve ads and another to serve ads your visitors might actually have an interest in.

The pages I saw were devoid of any meta 'keyword' tags to assist the crawler in determining which ads to show.

Additionally, all your ads are off screen when the page loads. It's only IF a visitor scrolls that they will encounter them.

I think you can accomplish quite a bit with what you already have if you spend some time at this Google "Improving Performance" reference:

[google.com...]

... AND, of course, here!

Chapman

[edited by: Chapman at 7:57 pm (utc) on Oct. 24, 2006]

rbacal

7:48 pm on Oct 24, 2006 (gmt 0)



If the site you're refering to is at the domsin used in your email address then maybe the problem is that the ads don't seem to relate to 'anything' on your site.

My guess is you just looked at the home page. Ads appear well targeted on interiors. Pretty common for home page target problems to happen.

Chapman

8:03 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



rbacal-

No, I looked at more than just the home page and I will agree the ads were somewhat better targeted on the interior but just. I don't agree that you shouldn't be able to get reasonable targeting on a home page with a diversity of topics though.

Chapman

[edited by: Chapman at 8:04 pm (utc) on Oct. 24, 2006]

shergill

8:06 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



Thanks for the info guys. I will be spending some time going through the forums to pick up any information I might.

Car_Guy

8:19 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



Welcome.

When Google last spidered your blog page, there must have been a reference to Audis on it.

Ads for a new Audi (or for Audi parts) can be fine on an automotive site, but most of the ads I saw are for sites I consider to be low-paying, low-CTR sites that claim to provide quotes or advice. Whenever you see an ad pointing to a domain that includes things like "bargain", "best", "free", "price", or "secrets", filter them and then see what ads take their place.

Remember that on WebmasterWorld you can use the site search to find an amazing amount of good information.

rbacal

8:22 pm on Oct 24, 2006 (gmt 0)



No, I looked at more than just the home page and I will agree the ads were somewhat better targeted on the interior but just.

Weird. Goes to show that two people visit a site and might see entirely different targeting. It wasn't just ok on the interiors for me.

Regardless, if there's a lack of metas, and other structure problems, they should be resolved anyway.

As for his frontpage, the problem is fairly clear, since there is NO theme, rhyme or reason to the content on that page. Shucks, I couldn't manually target for that page.

Chapman

8:31 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



Shucks, I couldn't manually target for that page.

Well said!

In situations like this I usually try to meta the page and focus the content on something I think most of the visitors will have in common and use what I get. Sometimes it works and I'll bet there are times it doesn't.

I'll bet he can do better than Audi sevices though! Not that there's anything wrong with them! <g>

Chapman

TheDonster

10:06 pm on Oct 24, 2006 (gmt 0)

10+ Year Member



I have to agree your targeting is all over the map. On one of the interior pages of your blog, here is what I saw in terms of ads:

1: funny video site (very low paying and in the top spot)
2: a dvd offer from my local internet provider : this one was excellent since it might appeal to me and was geo targeted
3: east Indian wedding planning
4: download p2p software

Now as mentioned before, your blog has little in the way of theme and the ads being displayed are the result. One ad block - four diffent ads present a challenge to getting good quality ads.

You may want to zero in a particular topic that you know very well and like to write about. Your entries regarding culture appeared very well targeted. I would try blending the ads more on these pages and working to increase your inbound links to generate more traffic.