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would you sell your AdSense site(s) now?

         

hal12b

6:08 pm on Oct 20, 2006 (gmt 0)

10+ Year Member



I have not had this though until today, but I am wondering with the continuing decline of money "most" publishers have been experiencing, what do you think of selling your web site(s) while you can? I am not talking about selling a hobby web site you run for fun. I am talking about web sites most of us have built with the premise to make $$ from adsense. If one day it is making $200 a day and then all of the sudden it is making $100 a day, I would venture that the overall value of your web site is potentially worth half of what it was. If approached by somebody to sell my web site for $150,000, could it potentially be worth condiserably less now? What if I wait another year when smart pricing has kicked in even further and I am making $80 or $50 a day. Am I watching the value of my web site go right down the toilet?

Of coure Adsense could be replaced by other affiliate programs, but none see to pay as well. I like the mirco-payments better than waiting around for somebody to buy a refrigerator online and make 10% of the sale.

I'd like to hear some input on this.

leolapinos

8:31 am on Oct 22, 2006 (gmt 0)

10+ Year Member



"If you took adsense off the site - does it still make money? The answer has to be no, since you stated that you have tried other monetisations on the site. Therefore, the conclusion is you have a MFA site."

I don't agree here. In my case I work with a music releated site and thanks to piracy etc I have seen revenue from affiliates go down every day, simply because people copy a lot of their cd's and dvd's. The traffic to the affiliate sites has gone up a lot but sales not (people check what is new and then go download it for free). Even affiliates appologised to me already several times due to the lesser earnings. Adsense kinda saved me. So a changing market can have a huge influence as well...

Having said this, I do realise that at some point I need to check for other revenue streams as well (besides subscriptions, adsense and affiliates). But for the moment adsense is doing wonders for me.

oddsod

8:46 am on Oct 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why would anyone be foolish enough to buy a site that was "built with the premise to make $$ from AdSense"?

I'd be "foolish" enough to buy such a site. I don't care about the reason why it was created. Suffice for me that it has the other qualities I look for. So, sites being "afflicted" by smartpricing (or otherwise experiencing declining revenues) are sites I'd be happy to buy if they have quality content or lots of IBLs (particularly from highly respected sites like edus) or lots of visitors/ large opt-in mailing list etc.

People buy based on what the site has now. They don't shy away on the grounds that the owner was mercenary enough to start the site as a business rather than a charity. So when I buy sites I don't really care if they were started solely to make money from Adsense.

david_uk

9:04 am on Oct 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't ask for opinions if you aren't prepared to listen to, and evaluate the responses.

That sounds sooooo like me when I'm yelling at my kids for being discourteous ;)

I have bought a couple of sites off ebay just to tinker with the idea, and lo and behold they didn't exactly work. Mind you, I did bash them down to a silly price so no money lost for the experiment. Obviously these sites are now extinct.

Would I buy a site for adsense? People buy and sell businesses all the time for a variety of reasons, and I might consider buying a business in the right circumstances and for the right price. You can consider an adsense site to be a business in this context.

Currently I'm trying to negotiate a sale for a similar site in my niche. We are usually at 2 or 3 in Google serps, and it complements my site nicely. Currently it doesn't have adsense at all on it, and I have a feeling it's probably doing very poorly out of the banners it's got on. Those are the sort of circumstances I'd consider buying a site under - if I could improve an existing prospect. I'd also sell a site for the right price if someone could make a success out of a site I'd not managed to.

So it's not an entirely simplistic yes or no. As seller (or buyer) you have to look at the proposition as a whole from all angles. Some sites are worth buying/selling and some aren't.

europeforvisitors

2:49 pm on Oct 22, 2006 (gmt 0)



I don't care about the reason why it was created. Suffice for me that it has the other qualities I look for.

Fine, but some of us are skeptical about whether a site created solely with AdSense in mind is likely to have the other qualities that we'd look for.

netchicken1

1:21 am on Oct 23, 2006 (gmt 0)

10+ Year Member



I think the term "made for adsence " is so loaded with baggage that unless you are running a traditional MFA scraper site, its better to describe it in other terms.

For example, my site (or part thereof) is highly optimised for Google indexing, having spent months tweeking and playing with code.

Why?

Primarily so that it gets indexed in google well, and drives traffic to my site. But secondarily so that traffic will then click on the adverts. Although I would not describe my site as MFA it sure is a concern to recoup costs and provide some pocket money.

Its the flippant usage of the term MFA that makes people jump to the wrong conclusions. Maybe the people such as the initial poster who use the term don't understand the depth of feeling that term provokes among site owners who see their hard earned work scraped and profited off by unscrupulous fly-by-nighters.

Hobbs

1:34 am on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



would you sell your AdSense site(s) now?

no

oddsod

7:28 am on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



no

Why not?

An unequivocal no suggests that even if you were offered several billion dollars you wouldn't sell.

It's not the fruit of your loins. It's not your grandmother. I don't understand the attachment some people have to their sites. It's just a business, dammit, so surely it's just a matter of price, isn't it? :)

Or is it really, really a hobby site that just can't be replaced even if its sale makes you rich enough to cure global hunger?

ann

7:38 am on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Someone want to make me a darn good offer? I would probably consider it, at least we could discuss it to a farethewell. :)

oddsod

10:43 am on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



a site created solely with AdSense in mind

There is one site I know that has pretty much zero content - er, it has LOTS of content ripped from other peoples' sites - but it has all the qualities I'd want in a site. And I'd sell my house if that would raise me enough to buy this baby :)

Link [google.com]

Hobbs

11:16 am on Oct 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>I don't understand the attachment some people have to their sites

Selling now defeats the rule of buying low and selling high.

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