Forum Moderators: martinibuster
I have sites/pages with very different eCPMs. Earnings used to be ok until smart pricing hit hard on me recently. With not much to lose, I decided to do something about it. One way, as suggested by some, is to remove AdSense from pages that generate low earnings, but how do we identify such pages? A page may have high EPC (therefore high eCPM), but because of low impressions, it generates low earnings. Other pages may have low eCPM, but give decent income. I went with low eCPMs.
After removing AdSense from pages with extremely low eCPMs (< $1), overall earnings started to rise. But when I restored AdSense on these pages, "smart pricing" hit again. Seems to me that Google hates low eCPMs, so much so that it smart-prices entire accounts of publishers.
Does anyone have similar experiences?
Adlinks were added sometime shortly before March 22nd 2005. This made a large positive impact on earnings. This earnings impact decayed and stabilized over several months, apparently as visitors became more accustomed to Adlinks. For me, even today, Adlinks is a very positive addition who's success has surprised the heck out of me.
The Adlinks impact makes it very difficult for me to identify the impact of the CPM ad addition to the mix, in April 2005.
On Sept 16th 2005, Google added the "site targeted" or CPM stat to the data, but I certainly do believe CPM ads started in April 2005, I just can't pick it out of the data, yet.
So in reviewing your 2005 performance remember when, or if, you added Adlinks to your site.
So again I'm truly wondering whether some of the eCPM performance effects are partially related to the presence of CPM ads on the pages being removed. I have one page that fits this criteria well, very high traffic, very low eCPM, unfortunately the page just took a traffic hit decrease, it may come back, I'll have to experiment with this page by disabling ads. I'll continue to leave CPM ads off; Google informed me, unfortunately, that this is a account wide switch and cannot be focused on single domains.
I asked them to take off cpm ads. Since they have done this (less than 24 hours I would stress) ecpm has nearly doubled. But added to this is that on my main earning page I'm doing some a/b testing between a skyscraper and large rectangle. The rectangle's performance has increased in ecpm by three times today.
It's too early to make any conclusions of coures, plus the usual disclaimer that this is solely my data etc.
<edit reason> the daft old git can't spell!
