Forum Adsense approach question

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Forum Adsense approach question

nastyed

1:45 pm on Oct 5, 2006 (gmt 0)

Hi, i just saw one of the old topic, where the discussion was about , adsense in forums and their performance, and one of the members said something that kept me thinking.

He suggested that in order to improve revenue, he deactivated adsense to logged users, but displayed them all to new/unlogged users, that wont waste impression to regular users who already know about adsense, and therefore will almost never click again.

How can this be good to revenue?

i mean , my site gets a couple hundreds click a day, i would say majorly from not-registered users, people who got my site as a result on google search, and then came to my place.

Is there a relation between what you get from each click and how many times do you get clicks?

is it better to have:

10 impressions / 9 clicks a day
than
100 impressions / 9 clicks a day

Thanks for all you answers

-Ed

creativepart

2:31 pm on Oct 5, 2006 (gmt 0)

IF you could keep the same number of clicks and reduce the number of impressions your click thru rate would improve. The theory is that your eCPM would increase as well, but I don't know if its really true.

I do know that I get an average of 130 clicks a day on my forum. When I deactivated adsense for anyone logged in my clicks dropped to 65 a day. My click thru rate went up, but my earnings dropped by 50%.

Part of me wanted to run the test for a month to see more results, but after 2 days I went back to showing ads to everyone.

trillianjedi

2:40 pm on Oct 5, 2006 (gmt 0)

deactivated adsense to logged users, but displayed them all to new/unlogged users, that wont waste impression to regular users who already know about adsense, and therefore will almost never click again.

I've done this and it has worked for me at increasing bottom line results. I always assumed this to be part of the smart-pricing formula. Without exception I get a higher payout when I have a higher CTR. Without exception.

nastyed

7:18 pm on Oct 5, 2006 (gmt 0)

As i said i think mostly those clicks are from non logged users, a test comes to my mind:

ill show a channel to logged and anothe to not logged users, that way i can find out how much $ is comming from each side, after that i\ll analyze if i should remove the logged impressions!

Thanks for your siggestions

-Ed

nastyed

7:32 pm on Oct 5, 2006 (gmt 0)

Ok, i already did it, now let see what reports tell, lol...

As soon as i get some figures, ill post them here.

-Ed

nastyed

8:24 pm on Oct 10, 2006 (gmt 0)

I did the test and it turned out that almost 90% of my clicks where done by not logged users, so i decided to show adds on ly to those guys, then for a few days I saw a 40% increase in income and almost 50% increase in CTR, so does in CPM, but suddently, today, i have reached half day and almost half the number of clicks i ususally get per day, but have reaceived barely 10% of what that amount of click gave me yesterday, can this happen suddently, or my technique was flagged by AS?

-Ed