It happens. I've (rarely) had a CTR of 200% on a page. Somebody visits the page and clicks on two ads. It's never been a concern to me.

unless you have reason to think that click fraud has occurred - enjoy it while it lasts. I think we have all had this at some point or other - someone clicking on more than one ad. Nice when it happens when it is genuine traffic - a major worry when it isn't!

133% CTR on 28 clicks? Yes, that's normal statistical variance.

Site averaging 60% CTR? No, that's not OK. It's ridiculous.

Sounds like an MFA - be very careful!

Not to me. My guess is that it's likely just a well-targetted ad.

When everything is working, people are supposed to click on the ads.

[.....When everything is working, people are ***supposed*** to click on the ads.]

******
For me that is a dangerous sign .... :P

thats like saying that 60% off the people who walk into a bookshop will buy, rather than just do some free reading

clicking on the ad is not always the same thing as buying the product... unless that's how the advertiser defined the conversion? i.e., someone who is buying traffic, not selling a product?

>>>I observed 133% CTR on one of my adsense channel.<<<

did you look at the pages and see if there was a new advertiser on your site? sometimes that can really spike the ctr... just to be safe, you can always send your question to adsense support.

"clicking on the ad is not always the same thing as buying the product... unless that's how the advertiser defined the conversion? i.e., someone who is buying traffic, not selling a product?"

True, that was a weak analogy, I'm racking my brains for a better one,,,,,

Oh, Dear, all the better analogies are sales related,,,

Like a telesales appointment maker telling the boss that 60% off all calls ends with an sales rep appointment,,

Or,,, I give up

If you put an ad in the newspaper, would it freak you out if you found out that some people actually read it?

Eat ice cream. Die smiling.

Why are we having this conversation?

If you say you a 60% click thru rate is a valid claim an applies to you as well, kindly provide the appropriate google folk with your details so that ,,,

You know they always do case studies

If traffic is less and CTR is too high then no problem,

but if traffic is high and CTR is like 100-200% then u need to worry.

I am using adwords for traffic. I am using only few (5-10) keywords to trigger my ads. I created a very useful landing page. Its about engineering jobs. after that I removed/replace every keywords causing trigger to irrelevent ads.

I removed every outbound link from site. The ads are well blend. Only two adsense units are used.

Someone can say it MFA but the contents has value but the ads are laser targetted to that keywords on which my website is triggered.

What do you say?

How much original content is on the page? If the page consists of only two blocks of ads - perhaps a sentence or two and a pic - then yep, its MFA! On the other hand are you offering a service or product? CV writing, job hunt service etc etc. Does the page offer useful information and advice? If so - then sincere apologies and well done - 60% average is truely enviable for a nn MFA.

Mine is also looking a bit too high on some channels the past day or two, and there's plenty of product and text on the pages (90% of them, anyway).

I did put some arbitrage sites on the filter that were nothing more than search sites (not a good user experience, IMHO), maybe I should take a look around and see if some new merchants are showing up.

Added:

I just checked a couple of sites, and there were some clicks shown for this month for the homepage of a site that I took Adsense off before the end of September.

[edited by: Marcia at 4:00 pm (utc) on Oct. 3, 2006]

For "trannack":

There is about 200 words content and two pictures. The para I wrote contains all possible jobs and job description of engineers and the project sin which they can fit.

No product is offered on the page.

If I write something about resume writing and things like that then it will trigger the ads of that type, which dont have high CPC and I may go down to 1-2 cents per click.

The only trick I used is to reduce the in-site navigation. User can only go to its its parent page. And this link is also in the bottom of the page.

georaza - no offence mate, but it does sound pretty much a MFA site. You might get a bit of an ear bashing from a number of members on this forum, so choose your words carefully.

By restricting navigation, and loading the page with keywords, you are doing exactly what Google hates. If the page hasn't been up very long, and you are using Adwords for advertising, expect to get a big kick up the a**e on the next swipe - approx three months from now. You will probably find all your keywords will become inactive unless you pay $10!

Perhaps you need to focus on creating a better user experience on the page. Provide full navigation - including a sitemap, privacy policy, robots.txt, contact details etc, etc. These are all things that I believe Google now look at in assess ing the quality of a site.

I'd second what trannack says.

What you say you've done is effective for making a quick buck - but it sounds as if it is unlikely to survive the "Quality Score". To survive you mus aim to treat visitors to your site as customers - offer them value with your content - your CTR and eCPM will reduce - possibly. But you will gian in the long run.

You mention that "no product is offered". You might want to look at this part of the general terms of service for Adsense:

"No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant"

It is important WHY you have created the site. The answer must not be "to make money on ads" and it doesn't matter if the content is good and people want to read it. There are only two ways you can comply when it comes to "Why this site was created":

1) Because you have a very good reason for wanting to share this information for free (I can think of maybe your mother dying in Mesothelioma and now you want to enlighten the world...).

2) To make money - but not from ads. You must make more money on other things like own sales (but NOT using ads, not even for your own products!), selling newsletters, e-zines etc.

It sounds to me very much as if you have created the site to make money and you use Adsense as the main income. That is against the TOS.

"No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant"

I happened to have a look in the Google AdSense discussion forum yesterday. [doesn't come close to Webmaster World BTW]

The forum includes AdSense as Sponsored Links. One of the Ads was offering to sell Websites already poupulated with hundreds of pages of content "ready for AdSense". If this isn't violating the Google TOS quoted, I don't know what would, yet it is advertised in Adsense and showing on a Google site!

I removed every outbound link from site.

User can only go to its its parent page. And this link is also in the bottom of the page.

You've trapped them on the page with only two exit routes, the home page or via an AdSense ad...

You'd better not let Google see this or you'll be asking why your account has been closed!