Forum Moderators: martinibuster
I've set things up so all of my site's fifty or so pages that have AdSense ads on them can be monitored by their own URL Channel report. I looked at my AdSense URL Channels report for "all time", and then viewed the results by eCPM. Next, I wrote down the URLs of the six pages that had the lowest eCPM, and then removed the AdSense code from them (and replaced it with YPN ad code).
Now by doing this, one would naturally expect that the AdSense overall CTR and eCPM would increase. Well, they did. Most of us know that eCPM is "just a metric" (or unit of measurement) and that it is not to be confused with money in the bank. For what it's worth, today my CTR is about 150% of what was normal, and the overall eCPM has doubled.
What's neat is that the AdSense earnings per click (which we still have to calculate) on a given page are in some cases three times what they were yesterday. I have no way of knowing exactly why this is.
There are two schools of thought regarding removing AdSense from your site's lowest-eCPM pages, with one group claiming it's a good policy that can minimize the likelyhood of being penalized by SmartPricing; and the other group saying it's better to let the pennies and dollars add up.
Now the day isn't over yet. But as of 5:00 pm Google time my earnings for today were equal to the earnings for the whole day yesterday. I won't know for a week or so if the earnings per click stay higher, but I thought I'd share it with you. I'll post a follow-up to this in a week, along with some thoughts on YPN versus AdSense.
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I would say your ***averaged daily earnings*** will be just about the same, there would be a rank assigned to your site associated with your earings.
[edited by: GoldenHammer at 1:49 am (utc) on Oct. 1, 2006]
There would be a rank assigned to your site associated with your earnings.
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Look like to me you are still at your rising trend until you touch that *** QUOTA *** associated to your site if not to your AS account, one day, if you do find your AS earning keep stay there or dropping even the increase of traffics or adding to more pages doesn't help anything but worser, then you may start to aware what I am refering to.
Well, I am not appling my own founding to all cases or other publishers, you may not encounter the similar situation, but keep your eyes on over time .... :P
[edited by: GoldenHammer at 10:07 am (utc) on Oct. 1, 2006]
I also think that there are caps, but I think there are stages to the cappng process. I think after a certain amount of time, or perhaps impressions, or even clicks, they move the cap up. I think there is definately some sort of banding in process. Anyone else think the same?
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Lets consider that the current model is self-managed and optimizes itself at large, with limited ads serving rising number of publisher slots, implementation of an ads distributing algorthm based on a cap make sense and actually is the nature approach.
[edited by: GoldenHammer at 11:31 am (utc) on Oct. 1, 2006]
There are any number of things that could cause the effect that you are blaming on a cap, including your belief that there is one. We often set our own limits.
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Yes, my experiment is to confirm where is my limit for AS and sure there does exist a limit.... :P
For whatever reason (say due to the limited number of available ads in my sector, competition of new publishers,.... well, I rarely found PSA on my site, or simply a direct quota assigned by Google), when you get there, then it becomes a cap, and that means the earning is bounded and doesn't matter more traffic nor adding AS codes to more pages, then I better removed AS codes from pages to save ad space for other income sources, because you don't need to feed AS that much traffic and impression for about the same earning due to the bound.
[edited by: GoldenHammer at 1:10 pm (utc) on Oct. 1, 2006]
To my mind the solution is to diversify.
What I would like to make sure is if I feed AS with "better" figures, would the cap update for the site/ AS account, in other words, to pick up a new rising trend or a bigger pie share? I believe it does, Google is good at implementing function of matters.
[edited by: GoldenHammer at 2:15 pm (utc) on Oct. 1, 2006]
It's too early to access yesterday's complete YPN results.
The only cap or upper limit I'm aware of is the AdWords advertisers' maximum bids.
Ann
Definetely you could see it only after, lets say, 14 days.
Forgot to mention - first time when I definetely saw a "cap" effect was after I complained AS team about low earnings. They manually reviewed my site and said nothing is wrong with earnings and it is already not bad. :)
Next day I saw 50% increase which last quite long time.
I guess it was "quality rank" or something like that they ve changed after review.
Today in another thread, trillianjedi pointed out something interesting, saying "Without exception, I get a higher payout when I have a higher CTR." I checked my reports and found that the higher the CTR, the higher the overall earnings per click.
For me, the better my site - the lower the click throughs. The worse the site the higher they are. What insentive is there to create good sites when you are penalised by adsense for doing so? An MFA site would expect a hight CTR - 'cos there is nothing else to do but click on an ad. A good quality, content rich site has loads to offer the surfer - and usually results in a lower CTR - seem a**e about face to me! I have a number of sites - some much better than others. The ones that - in my opinion - probably need condemming, bring in the bulk of my adsense revenue. The "quality" sites make up a much smaller percentage. Whilst I give my not so good sites virtually no attention, and they have stayed pretty static for well over 6 months, the quality sites I do spend time and effort on. The content is reviewed, and regularly updated. I try to keep on top of as many Google requirements as possible etc etc. Its is not a really great incentive though!
