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Smart pricing penalty for visitors from adwords

Yep... it is true (maybe)

         

sailorjwd

10:56 pm on Sep 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Started using alternative advertising methods (other than adwords). Been going it most of the month now.

Strange stats i've noticed recently. Visitors who happen to click on an Adsense ad when coming from the alternative advertisers normally pays 5x more than when from an adwords ad.

These are similar ads and the same keywords across all advertising methods.

Anyone else notice this phenonmenon?

DamonHD

11:58 pm on Sep 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

It has been suggested in the past as a possible 1st-order anti-MFA tactic for G to try. Maybe they listened!

Rgds

Damon

swa66

12:15 am on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I truely hope this is true.

The easiest would be to link adsense to adwords and any payed for ad would automatically cap the best paying click to that amount (or less, even better).

Bye-bye profit from MFA scams.

sailorjwd

12:24 am on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nah.. It is too easy to get around..

Personally, I strip all the referrer info and then send them to the ads.

frox

6:14 am on Sep 20, 2006 (gmt 0)

10+ Year Member



] Nah.. It is too easy to get around..
] Personally, I strip all the referrer info
] and then send them to the ads

I wouldn't do that. I think things like "100% no-referrer visitors" (i.e. anomalies in traffic structure) are one of the main factors in the banning algo. Google might ask "How is this guy getting all those clicks out of nowere?"

Plus, I can think of at least 3 more methods that Google can use to recognize arbitraged visitors.

And you know what?

All of them are purely Google-side, i.e. they bypass your site, i.e. you can't do anythng about it!

trannack

7:34 am on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not sure that this pricing structure would be in Googles interest. Surely if you are PPC on another network - ie MSN - Google are quite happy to bring the MSN searcher over onto Google. In this sense, surely it is in Googles interest to encourage MFA sites to appear on the other search engines. This would mean that, for instance, MSN gets all the naff MFA sites - which look bad for MSN - and in return Google gets the searcher back into their domain.... Just a thought!

JoaoJose

9:01 am on Sep 20, 2006 (gmt 0)

10+ Year Member



Google doesn't review every single site that has adsense because that's impossible to do and because of this useless MFA sites will always exist. But arbitrage isn't wrong, actually everyone who uses adsense and adwords is an arbitrager in part. If Google starts devaluating Adsense revenues for webmasters who use adwords they're shooting themselfs on the foot.

DamonHD

9:27 am on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Arbitrage!= EVIL.

(Arbitrage is good when it eliminates market inefficiencies, for example, and makes your Internet access cheaper.)

What is EVIL is the useless and deceptive SPAM in the SERPs, sometimes known as MFAs.

G seems to have launched a multi-pronged attack, of which one prong would seem to be to make simple-minded AS/AW MFA arbitrage ineffective. Good.

Having looked at sailorjwd's sites I don't think that he is running a content-free/click-wasting/deceptive MFA. He may be accidentally giving G signals that he is. Weird/atypical referrer info might be such an accidental signal.

Rgds

Damon

humblebeginnings

6:13 pm on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sailor, your sticky mailbox is full!

Pengi

8:05 pm on Sep 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sailorjwd

There could well be an obvious, less sinister explanation.

There is a good chance that the visitor from Adwords has already seen some of the AdSense Ads on your page. Maybe they've already clicked on the ads, or rejected the ads before clicking on your own ad.