URL color?

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URL color?

Google's default is green...what about you?

Hubie

12:11 pm on Sep 6, 2006 (gmt 0)

I never liked google's default GREEN color for the URL at the bottom of the ads. I always thought it made it too obvious it was an ad, which of course it is, but obvious ads = ad blindness.

What have you found successful? Have there ever been studies done on the best link colors in these adsense ads? In particular, I'm wondering about pages with traditional white backgrounds (a la eBay, Google, Yahoo, etc).

Hubes

hunderdown

1:39 pm on Sep 6, 2006 (gmt 0)

I use blue, which of course is the default color for an unclicked link. Blue for the header too, black for the text, and a dark purple for the frame (to match my site's palette). Blends very nicely with my site. Oh, and a white background.

mzanzig

1:54 pm on Sep 6, 2006 (gmt 0)

Just blue for the headline, black ad copy and URL, usually on a beige/sandy background. Too much blue (i.e. headline and URL) distracts again from the key message of the ad, and the page looks tacky.

Chapman

3:04 pm on Sep 6, 2006 (gmt 0)

Earlier this summer OptiRex got me thinking about traditional blue URL's and I converted my "GO" green URL's to blue (0000FF, not the Hobbs "lighter shade of blue") about a month ago. I do like the way they fit in with the site... I can't. however, say the change resulted in any noticeable increase in earnings. ;-)

Chapman

URL color?

Google's default is green...what about you?

Hubie

hunderdown

mzanzig

Chapman

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