Forum Moderators: martinibuster
We all discussed many many times about possible solutions for google to vanish them.
Also several time was proposed for publishers to have
minimum bid possibility (for instance 10 cents).
About last one i would like to present one historical example.
In Holland (The Netherlands) there are Flower Auctions
where 70% of all flower markets are trading. And there is very interesting system which was established long ago. It is so called "Backward auctions".
The idea is that the seller is setting up the price in
max. And auctions goes in the direction when the price is decreasing (There are clock-type ticker for it).
Only ONE buyer will make a deal who click on "buy" button. If he clicks too early - the price will be too high. If he clicks too late - he missed the deal.
HISTORICALLY - almost all the deals are fixed at ALMOST highest price which was announced by seller.
Where am i leading - if we could ANNOUNCE (for google and for advertisers) preferable price for our adspaces
we all could only WIN.
Best advertisers gets best spots. Best publishers will get best price.
Simple implementation of this system will be possibility for publishers to fix minimum bid amount, at least.
And we selling them. We need to have SOME cotrol over price for place (ad space) on OUR sites.
It was just example in real world to manage trading process.
Right now i'm getting 5 cents clicks for pure targeted traffic (50% from google and 50% from member sites) - and this is rediculous.
Maybe i'm smartpriced - but my visitors are not converting (i believe) only because of lots of GARBAGE ads (they could not convert at any reasonable conditions). At least i would set up minimum bid for my mayor site at 10-15 cents per click.
Junk sites would not afford to spend that amount.
On my site I have affiliate links where I can trace conversions and I can tell - they are CONVERTING.
MFA exist because they have as much right as human beings to pay Google fees to advertise - just like the ads that litter fields and country roads across the globe.
How does this scheme encourage Google to say "take your money to Yahoo, we don't want it?"
Indeed, if all the MFAs disappeared, advertisers would be paying more, as there would be fewer hoardings to place their funky stuff on.
Nice idea - but you always need to consider all stakeholders ...
We all feed up with MFA sites.
No, that's not true. Many of us are indeed annoyed by MFA's, but others have learned to spend their time on other things than being fed up with MFA's. As long as they bring me money and their ads aren't illegal or insultive, let them dollars flow. I don't care.
If the visitor, who is the only true "customer" in this entire scenario, has a quality experience, ALL stakeholders will be happier and probably make more money too! (Google Guy "used" to throw the "quallity" word around a lot, haven't heard it much recently.
Google; some shareholders out there are responsible and want to have the customer have a Quality experience. It's not just "show me the money", it's show me a happy customer that will come back again, and again, and "show me even MORE money" with a smile!
Some have forgotten who the true customer is! It's not Google, it's not the advertiser, it's not the publisher (although the publisher is the only one producing anything in the "web experience"), it's YOUR website visitor!
While the visitor is doubtless a stakeholder, in the scenario offered, s/he has little direct influence on events, and it's difficult to be sure what effect the proposal would have on the visitor.
Google, on the other hand, has much to lose, and has a total veto.
Am I missing something here, or are you ;)
The customer has little direct influence on events?
The customer, (the visitor), is the one paying for everything. Again this seems to be forgotten. Do you respect your customer?
The publisher, in publishing the author's writings, is the one attracting the visitor. (Actually, and obviously, its the author doing the attracting.) In some cases the author and the publisher are synonymous.
Google, the advertiser, and the retailer are truly the tail of the dog, they should be wagging!
But those closest to the cashflow tend to be the ones who profit. Unfortunately this is not a "quality" scenario from the "true customers" perspective.
Do you believe in quality for your customer (visitor)?
[edited by: bumpski at 1:22 am (utc) on Sep. 1, 2006]
******
This is the key, customer (the real visitor) pay for *EVERYTHING* to support the system's continuous operations.
If the AW/AS goes into the direction of MFAs and fraud clicks, it will be definitely a collapsed dead end.
[edited by: GoldenHammer at 4:22 am (utc) on Sep. 1, 2006]
[edited by: GoldenHammer at 5:48 am (utc) on Sep. 1, 2006]
