Forum Moderators: martinibuster
My site is top 4 for my keywords on Google and has been for a couple of years. It gets good traffic, and up until recently was earning good money - enough for my wife to not have to work.
Since QS, I've seen a non-stop barrage of useless ads for scrapers, loads more MFA's the last few days and to top it all, today the few remaining well targeted ads have been removed in favour of some prankster site. Earnings have dived to the point that I could make as much money from Fastclick, and the ads they now show are just as crappy.
My site is a respected authority, and good ads used to work well. Good ads seem to no longer exist - Google have driven them away by allowing them to be the victims of non-converting MFA's, and now QS has simply made things a lot worse. I've had enough. I don't need to give over a large area of prime ad space to Google and wreck my site's credibility in the process by allowing them to target prankster ads, and other junk.
I'd rather show no ads - and that's exactly what I aim to do for the moment. I have a few cpc ads I run myself that don't earn much, but they are appropriate for the site. I'm going to concentrate on direct advertising even though I will be taking a cut in earnings.
A great shame, but I'm not going to allow them to place MFA's for peanuts. Google aren't going to resolve the MFA problem. They haven't even tried to date, and I suspect they never will. In the process they have killed my sector because all the quality advertisers left. I leave them to it.
Oh, and I will at some point be emailing adsense support. But as they have no intention of doing anything about this, and I'm too angry right now I suspect I won't be talking to them any time soon.
The end. of adsense.
the final straw for me was the slowly dwindling epc, and a sudden rash of untargeted ads.
After 2 1/2 months, my "competitve ad filter" doesn't have any competitors in it, but it already has about 160 junk domains in it. There have been times when I've felt like copying and pasting the whole list of them here.
I've seen some unbelievably bad MFA sites lately. It makes you wonder how they got approved.
And I'd sure be surprised if any Google employee ever added something to this thread.
[edited by: walrus at 10:45 pm (utc) on Aug. 23, 2006]
- Give it a little time before firing Google, wait till you are calmer for your own sake, do not make decisions and take actions in an angry sate of mind.
- If you go thought with it, consider keeping the account active and running a referral banner in a small section of your site to keep it active while putting payments on hold, this way you can easily come back later whenever you decide it is good time, also you will still be able to test AS on your pages every once in a while to see if things improved.
Good luck
Bless old adsense, out with the new. HORAH.
You and others witnessed my "Custer's Last Stand" In the test thread I started. I am glad I hung in there and kept trying but if the last all out efforts had failed I too would have moved on.
So Please, give it one all out push, take out all the stops and really do everything you can think of (within reason) then if it doesn't improve do what I had planned to do--move on with your site. Remember, there is more than one way to skin a cat and I sincerely hope you find yours.
Ann
I hope things turn around and perhaps your quality advertisers will come back. Is starting a new site with another niche something that is possible for you?
I've been busy building new sites myself in hopes that if one niche runs dry, maybe another one will still be doing ok.
No matter what, I wish you the BEST of luck in all your endeavours!
A lot of trouble, but can reduce unrelated/generic ads at some degree. I have a list of words (about 20) that I absolutely have to avoid (in my sector), because using them even once will very likely cause a flood of useless ads. Using one of those words twice will torpedo my earnings.
This of course sometimes leads to pretty ""funny"" situations - for example try to write article about Z without words related to Z - makes you maaad. :-D
I'm just curious, because some of us continue to do well with AdSense aren't swamped with MFA ads. It would be interesting to know what content areas are most affected by the problems you've been having.
I've seen an increase in badly targeted ads over the past few days, but I'll stick it out a little longer.
I feel your pain, David.
I tried YPN for about 2 weeks and was seriously disappointed, yet AS is getting to the point where it may be worth giving them another try.
For the sake of Adsense, and the Publishing community, I really hope Google gets on the increasing MFA problem.
0.02$ clicks might be okay for someone in India, I doubt anyone in North America or Europe would really bother publishing them if they had any control. What would be so wrong in letting webmasters decide what's good for them?
Most MFA's have just changed their URL's and are back with a vengeance on Search and also on the Content side. More so on the content side.
I suggest we review our 'Filter' list to weed out the old blocked URL's which are now redundant and replace them with the morphed MFA's..
This should help. I am doing this on some of my pages and see a diffn. However it is a continuous battle taking too much time.....
Couple of comments:-
Firstly, I believe that the root of the problem is that the sector as a whole no longer has any quality advertisers, so it's not just my site. Looking at the ads available in Google search, on my site and a couple of other sites in the niche that show adsense (believe me they fare even worse for ads displayed) it's clear the only thing QS has done is to drive quality advertisers away.
My decision to quit isn't to do with money - it's purely the ads that show. If I had relevant ads and was earning a pittance I'd leave the code there. You go through good times, you go through bad times. Fact is, the ads are so scummy it's untrue. I really would rather earn nothing than show the current crop of MFA's.
Regarding blocking of ads. Two suggestions in this thread. 1 from Martinibuster to remove the filter, 2 others saying block them. I've always been a strong voice in favour of blocking, but I hope I've also made the point that you can overdo it. I've always maintained the list and removed advertisers who were wrongly targeted temporarily, and sites that no longer serve ads. I've also been very conservative in adding to the filter. All thats in my list at the moment are about 30 ads that cannot possibly make money. Unfortunately due to the lack of advertisers of quality, blocking one MFA at the moment only seems to show another worse one. Whereas blocking solved the targeting problems in the past, with the lack of ads to replace the off MFA all you get is more junk. Therefore I've only been adding the really bad ones. Bottom line being that there ARE no decent ads to replace the MFA's with. Sad day.
I don't intend to quit my account. I will keep it just in case things turn the corner. I had considered having the single ad button, but the top advertiser recently has been one that is completely off target. So much so that despite not being an MFA I've blocked it. I will probably go down that route if, and when I return to the fold.
Ann - thanks :) But at the moment I feel it's simply too late. Without any advertisers in the sector, there really seems no point!
Alephh - editing my content for better ads is something I've done all along. It's always worked well, but without advertisers in the pool to be selected, changing the content is pointless. In addition, the site is about content - not trying to go after ads. The reason my site does so well in the serps is because of content and the fact it's an established, repected authority on the topic. Therefore changing that would probably mean the site would lose a lot of traffic. With good ads, the mixture of content and ads worked well. Google need to get rid of the crap, and get some real advertisers back.
EFV, you are right - I've never been specific. I do believe I've hinted, but never said. I don't intend to be specific now either on the grounds that I might return to the fold, and return to posting here at some point. I might still read and post anyway! But the site is in the male health sector. It's the site of a support group, and is very content heavy.
I'm going to finish at that point. I'd love to discuss what I think Google should do, but it no longer affects me, and I feel I've done that a million times already :)
If they don't want to proactively combat mfas on the content network, why not give publishers the option to set the minimum price per click on their sites? If no one wants to pay that we just show the alternate url instead.
The smart pricing pendulum has swung too far over in favour of advertisers in my opinion. Thousands of legitimate advertisers will pay 20, 30, 40 and 50 cents per click for a lead.
That is the worst situation ever to have - the death of a sector over the adsense network.
Now if there is no more quality advertiser (due to poor ROI), no real potential buyer (tired of spammer ads) and no quality publisher (due to the lack of others), is it AS becomes a game closure between MFAs, fraud user clicks and Google?
What is the best price to sell the Google stock shares? Now or too late?
[edited by: GoldenHammer at 7:44 am (utc) on Aug. 24, 2006]
Google have driven them away by allowing them to be the victims of non-converting MFA's, and now QS has simply made things a lot worse
allowing themselves to be victims? Google? " victims "?! haha
i don't think so, they know exactly what they are doing and don't give a damn what we think as long as bucks keep rolling in.
google are now share-holder driven greedy corporate players, their motto " do no evil " is an absolute joke as witnessed by their agreement with China to censor the search engine in China in order to gain market entry, remember when the founder said he would never do that? google doesn't seem to mind that they are robbing ordinary chinese of the right to freedom of information as long as they get the bucks for doing it.
same goes for adsense, as long as they get big bucks they will continue to permit any crappy site into the program.
not until we stop moaning about it ( myself included more than most ) and vote with our feet, will they get off their greedy asses and do something about it.
nobody from google will comment on this thread because there is no answer to it without jeopardising their own job in the corporation and we can't blame them for that.
October 1st will be a big day for Adwords and Adsense.
See the Adword API changes, I think we'll see fewer Ebay ads, October 1st!
[google.com...]
[adwordsapi.blogspot.com...]
[adwordsapi.blogspot.com...]
One question in the thread was what did I mean by fewer Ebay ads, I should have said the thousands of Ebay affiliate ads like:
Dog Lice
Get your dog lice
here. Lots of dog lice
www.ebay.com
The Google Adwords API (beta) has made it easy to generate an unlimited number of unique ads.
Oct. 1 it looks like the Advertisers will actually have to pay (more) for submitting these ads.
This program has been on hold quite a while now if you follow the chain of threads above, you'll see the "history"
I'm hoping this makes a huge difference in the quantity, and hopefully quality, of this "bulk" advertising.
So perhaps holding off till October might be a good idea. I think Google intended to make these changes much sooner, now their sequencing is off. Had these changes been introduced in April, the more recent changes might have had a more positive impact.
I'm am an Adwords advertiser, but I don't use the API so I could be wrong about this, but I'm still hopeful.