Forum Moderators: martinibuster
You are not allowed to tell your costs per click.
But if you only tell your eCPM, nobody knows how many clicks that is...
Giving generics is not a problem for instance if I were to say that my eCPM's vary between $3.00 and $90.00 and my EPC's (NOT CPC) varies between $0.01 and $2.00, what could anyone deduce from that other than to comment, "My, don't sites even in the same genre differ massively?"
The reason for not giving specifics is so that people do not try and compare how their site is doing with another site in the same genre.
Why not? Simply because no two sites are alike even within the same subject, there will always be specific sites earning more than others purely because they may be more "authoritative" or "evergreen".
The solution? More relevant, genuine, independent and unique content.