Forum Moderators: martinibuster
My average eCPM is $0.88...but the recent average is about $1.31. Is this any good? I'm wondering because it seems I'm only getting PENNIES from CPM ads and my CPC ads pay below a dime per click. My average CTR is about 1.5%. While that CTR isn't great, it's better than some of the numbers I've been hearing around here so I believe my CTR is okay. It's just my earnings are extremely low.
Even if you are only getting click-based advertising, not impression-based advertising, it works. Say you get 5 clicks over the course of 100 impressions, and earnings of $2.00. The eCPM for that would be $20.00, which is pretty good.
Your eCPM is a function of what you're getting per click and your CTR. Increase either and it goes up. And, of course, if your sites draws impression-based ads, those get factored in too.
Your eCPM, in my opinion, is fairly low in the general scheme of things, but might be pretty good, depending on what kind of site you have. eCPMs of over $10.00 are not unusual, and I know there are publishers who do even better than that.
Of course, what really counts if total earnings. You can manipulate your eCPM to make it really great, by putting ads on a low-traffic page that you've discovered always gets a lot of clicks, and taking them off the rest of your site. But that won't help your earnings.
Use it for comparisons, between sites, if you have more than one, or between channels, but don't get hung up on it.
eCPM gives you an insight, it allows you to know how well each 1000 impressions works for you. 1.00$ per 1,000 impressions is very good.. imagine if you were to earn 1,000,000 impressions, and your eCPM said you earnt 1.00$ , then you'd have 1,000$ waiting in your lovely account for that day.
If your eCPM is extremely low it doesn't mean you arn't earning much but typicaly a 1$ for 1,000 impressions is the minimum if you are given less you could possibly affoard to improve CTR in order to make these changes.
[edited by: greedy_player at 4:11 am (utc) on Aug. 30, 2006]
eCPM gives you an insight, it allows you to know how well each 1000 impressions works for you.
Also, it's a number that you can calculate for any revenue source, whether it's AdSense, CPM banner ads, or affiliate earnings. This makes it easier to compare performance for different ad partners, affiliate merchants, etc.
Finally, somebody found a use of eCPM. :-)
There's nothing new or clever about it. CPM has been used that way for decades. It's a standard advertising metric.
