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Traffic Quality

Concerned about rise in traffic from StumbleUpon

         

Pedent

5:41 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



Hi,

With Google apparently taking a look at traffic quality, I'm concerned that one of my sites suddenly started getting large amounts of traffic from StumbleUpon (which sends users to random sites based on their known likes and recommendations from other users). The jump happened about a month ago, and seems fairly stable.

Would this be considered poor quality traffic? About 30% of my AdSense impressions (across all sites) are now to visitors from that source. Should I be worried?

I use Google Analytics; this is making me wonder whether giving all that data to Google is such a good idea.

hunderdown

5:50 pm on Aug 22, 2006 (gmt 0)



I have received jumps in traffic from stumbleupon, off and on over the past couple of years, though not to the extent you have. In my case, it tends to jump up and then decline again over a period of weeks.

No apparent impact on AdSense.

In your case, 30% doesn't seem to me to be a large enough percentage to worry about, but of course that's just my opinion.

Pedent

6:49 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



Thanks for the response, and the reassurance. It'd be nice to hear if others agree.

Chapman

7:24 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



Pedent-

I also have recently seen a large increase in StumbleUpon traffic.

The only thing I can add to what hunderdown has already offered is my concern about CTR dilution, due to a considerable increase of impressions on some pages (sometimes extreme), and whatever impact that may have on the SmartPricing algorithm.

My experience shows an increase in impressions but NOT a proportional increase in clicks!

Chapman

Tearabite

7:45 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



YEP..

I've had 2 Stumble-Spikes.. They tend to last for a few days - but i got no appriciable increase in CTR during that time.. :-( ..

Chapman

7:53 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



My latest spike resulted in impressions going up by 2000 and clicks going up by a total of 2!

At that point I started to consider blocking them from my server... but then the spikes subsided and I guess I've just gotten used to them.

If they're going to beat on my poor site... it'd be nice if they at least bought something! ;-)

Chapman

Pedent

8:23 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



The site in question has a pretty low CTR anyway, due to ad targeting issues.

I was just concerned as I've heard rumours of sites being excluded from the AdSense program due to an over-reliance on MySpace traffic, and as I use Google Analytics Google can see exactly where this new traffic is coming from.

Smart-Pricing I can live with, within reason, and it sounds as though that's the worst I need worry about.

Chapman

9:39 pm on Aug 22, 2006 (gmt 0)

10+ Year Member



I know Yahoo (YPN) has issues with MySpace traffic but I've read nothing about Google exclusions.

I use Google Analytics Google can see exactly where this new traffic is coming from.

I'm not exactly sure why you have this concern about traffic coming from StumbleUpon. The sites I've visited through URL referrals are, in the most part, pretty benign. They may be inflating impressions, diluting CTR and consuming bandwidth but I don't see the type of traffic as being negative. I also don't think 30% of ones traffic coming from the same referrer as being a seriouis issue.

Google Analytics, in general, frightens me a bit. I don't use it.

Chapman

Pedent

8:13 am on Aug 23, 2006 (gmt 0)

10+ Year Member



I'm not exactly sure why you have this concern about traffic coming from StumbleUpon.

In general I'm delighted to have it. I just don't expect it to convert particularly well as it's people randomly stumbling around the web rather than actively searching for something.

I know Yahoo (YPN) has issues with MySpace traffic but I've read nothing about Google exclusions.

Consider me reassured. Thanks.