Forum Moderators: martinibuster
Clicks, CTR, eCPM and EPC were all within my "normal" metrics, no complaint there.
On a Friday I normally expect to see 85-90% of my Monday to Thursday page impression average however yesterday struggled to 70%.
Was it just me?
Did I have an unusually slow day?
Have I missed a holiday somewhere? This may be the answer therefore did anyone else in Europe notice the kick-in of the summer shutdown for specific business sectors?
I did see a substantial reduction this weekend last year however my statistics for 2004 are not as complete.
The truth is only what they believe.
People generally believe what it pays them to believe :)
I don't know how many publishers agonize over up-and-down fluctations in earnings, but maybe Google could offer an "alternative report view" for those who get spooked or are trying to avoid being obsessive about their daily (or even hourly) numbers. Publishers who opted into the alternative report view would see a month-to-date total and a 3-month rolling average. The current day's numbers would be available, but the publishers would have to drill down to see them.
Or, if Google wanted to play banker (unlikely) it could hold back a percentage of earnings on good days and use the reserve to boost a publisher's apparent earnings on slow days. The same procedure could be applied to monthly earnings, at the publisher's discretion, so that--over time--the publisher would enjoy a smoother cash flow.
These aren't proposals--they're merely off-the-cuff "what if" ideas--but, if something like them were implemented, inexperienced or paranoid publishers might adapt more easily to a business where daily fluctations aren't unusual and seasonal variations are likely to be more common than not.
(On the other hand, one could argue that publishers need to come to terms with Darwinian reality sooner or later, and those who can't take the heat might want to find work outside a kitchen.)
People generally believe what it pays them to believe :)
You bet! ;)
It is so clear that this guy is on G's payroll, i find whatever (pro-G) he has to say amuzing realy.
It is so clear that this guy is on G's payroll, i find whatever (pro-G) he has to say amuzing realy.
I'm on nobody's payroll. Whose payroll are you guys on? :-)
I threw out some ideas in my last post. Now it's your turn to make a useful contribution to the thread.
If I were a conspiracy theorist...
Are the Bilderbergs and the Rothschilds involved?
What about the military-industrial complex?
Was 911 staged by the US Government?
Oops, wrong forum!
;)
