Forum Moderators: martinibuster

Message Too Old, No Replies

Blocking MFA

A test runs full cycle then into the wall

         

Hobbs

7:42 am on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In this thread [webmasterworld.com ]
I experimented for one month running on an empty Competitive Ad Filter.

There were many positive observations (read the thread)

But then I reached the following conclusion:

Uncharacteristic jumps make it impossible to attribute the performance to any reason, even with very good historical data, it is impossible to be certain beyond doubt that any parameter change is due to any one factor

I opened a new thread to close the experiment.
Today I start with a populated filter again.
EPC & eCPM has been down 25% in the last 3 days,
but nothing to worry about, it fits historically with the time of the year..
Earnings have been around normal all through the test
But seeing the rubbish I am sending my visitors to changed my mind again.
(it changes frequently)
Trust Google or not, when they fix it let me know.
AdSense preview tool, baby here I come. <sigh>

frakilk

8:40 am on Aug 3, 2006 (gmt 0)

10+ Year Member



Haha Hobbs you know I was just coming on to check out how your little experiment was progressing and saw your conclusion thread. I was considering emptying my filter but now I don't think I will. Really gotta think about the crap my visitors would be sent to.

Thanks for your time doing the experiment. Much appreciated :-)

Hobbs

12:28 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What do you mean "little experiment"?
It was a full scientific endeavor using a personal computer and all!

True it ended where it started.. But hey I learned something in that month:

After years of testing and accumulated experience..

AdSense is as predictable as my wife and the weather multiplied by a random positive or negative integer and divided by my mood!

now back to trying to take over the world..

Car_Guy

1:09 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



Not to knock what you're doing, but I still can't understand why any responsible site owner would choose to subject their visitors to ads that promise free stuff (like ringtones) when we know that everyone who signs up for them gets spammed to death.

Why put all that time and energy into creating a site that provides its visitors with a positive experience, and not filter out the ads that you know are going to detract from the quality of the site, for the sake of a few bucks?

DamonHD

1:11 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Hobbs,

Your wife notwithstanding, I do continue to keep a select list of irritating/dubious/auction(!) sites in my filter, but the list is small and stable.

I think that we should let G do its best to clean up its advertiser base, and we should only aim to trim the edge cases; anything else is trying to use square pegs in round holes and is not the AdSense proposition IMHO!

So, thanks again for your test, which has confirmed me in my rut!

Rgds

Damon

OptiRex

1:23 pm on Aug 3, 2006 (gmt 0)



AdSense is as predictable as my wife and the weather multiplied by a random positive or negative integer and divided by my mood!

Hmmm...are you two the people who never complete their shopping basket purchase? :-)))

Interestingly I have performed a similar experiment this past month or so and it doen't appear to have affected my earnings whatsoever but the last few days, since DeepHeat, my eCPM has been down a bit yet my clicks are up!

Roll on September, I don't think I can make any sense of the figures at the moment.

Hobbs

2:01 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Car_Guy:
Why put all that time and energy .. for the sake of a few bucks?

What bucks?
I advise you to read the first thread.

>a responsible site owner..
moi? Not Guilty!

CarGuy,
In case you are not reading the first thread now, my hypothesis was that time spent worrying and updating the filter and obsessing with the preview tool over endless regions .. Can be better invested in developing content or even in mental wellbeing to further growing one's business, plus, once in a while you need to pull down the window and allow some air in, check if it is still toxic, and proceed accordingly, I will test again in a year or less if I hear good news, but how else does one find out? My visitors were not traumatized by spam for they still come back, bookmark, and believe it or not, still click on ads! Never undestood why, but they still do!

Damon,
I knew someone is bound to come along and throw in an "I told you so", I was waiting for it, glad it was you though :-)

Opti,
You are on to something (no not the shopping baskets, focus!)

<another wild crazy theory>
You know the math game where you are given a result and asked to list all the different 2 numbers you can multiply to get the same result?
That has been my Earnings = EPC x Clicks game
With EPC jumping up and down to accommodate the number of clicks and produce the same earnings every day!
Isn't that weird?
</another wild crazy theory>

Car_Guy

2:18 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



I even filter out eBay.

A minute ago, I Google searched "stolen cars Mexico" (without the quotes). Here's one of Google's AdSense ads that appeared on the right side of the page:

Stolen Cars
Looking for Stolen Cars?
Find exactly what you want today.
www.eBay.com

mzanzig

2:18 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



Car_Guy:

Why put all that time and energy into creating a site that provides its visitors with a positive experience, and not filter out the ads that you know are going to detract from the quality of the site, for the sake of a few bucks?

I have a site with free mobile wallpapers (made from my own content of course). This serves mainly the purpose to attract visitors to my other sites - not in a spammy way. I see it as more like "a different approach" towards that other content.

For these pages, I get a lot of traffic searching for "free wallpapers" and the like. Now, I put up Adsense on these pages, and guess what I get? Ads for free ringtones and free wallpapers. Do I block these ads? No - if customers are not interested in diving into my other content, I do not have any problems with them being propelled to the sites they are looking for... :-)

Play_Bach

2:23 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I cleared my filter on the 14th and earnings have been consistently up since then. Blocking on my sites seems to end up costing me $, so I'm once again leaving AdSense up to Google to deal with.

Hobbs

2:24 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I Google searched "stolen cars Mexico"

I know a guy for you, that has a friend in Mexico .. ;-)

Did the same search and got one of my top blocked top 8 sites domain.

farmboy

2:31 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



...I still can't understand why any responsible site owner would choose to subject their visitors to ads that...

I agree with you on the "choose" question, however...

Why put all that time and energy into creating a site that provides its visitors with a positive experience, and not filter out the ads that you know are going to detract from the quality of the site...

Once you have a number of pages, it becomes a practical impossibility to constantly monitor all the pages.

And even though you monitor as best you can, there is that ceiling of 200 in the filter.

FarmBoy

Car_Guy

2:42 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



There are some domains in my filter list that I would never allow back on my site for any reason, because they are garbage, or in some cases, poorly targeted. Some these blocked domains include the words "allthe...", "bargain", "search", "secrets", "click", "free", "shopping", or "directory".

I recently filtered a domain that consists of two good keywords with two hyphens between them, like "key--words.com". I had never seen a URL with two consecutive hyphens before.

Weasels.

Hobbs

3:02 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The sewers have been shaken lately and more than ever I am getting emails from desperate MFA owners begging for links.
Proves that something is up in GoogleTown.

OptiRex

3:18 pm on Aug 3, 2006 (gmt 0)



more than ever I am getting emails from desperate MFA owners begging for links.

Yep, I've had a big increase in requests recently.

I love their cheek telling me how to link with their description.

Car_Guy

3:28 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



Something is up in GoogleTown.

I'm optimistic, especially after having recently learned that GoogleTown is just down the road from FunkyTown.

OptiRex

4:28 pm on Aug 3, 2006 (gmt 0)



GoogleTown is just down the road from FunkyTown.

Anywhere near the car wash?

david_uk

4:51 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm thinking of dumping adlinks currently. The main ad block is showing good ads, and generally paying well, but the adlinks units are a complete mish-mash of junky scrapers. I even saw one just now advertising "Cheapest prices on sperm". Now I know that my site tends to have a predominantly male audience, but I think that targeting is a little off topic. Does the scraper even know what terms they are bidding on?

You do have to wonder if the scrapers not only steal content automatically, but also knock up nonsensical ad copy automatically and place bids automatically too. I can't honestly see any human coming up with that one, or a lot of the other ridiculous ads we see.

Hobbs

5:20 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



[Cheapest prices on sperm]

Wonder what the conversion on that would be
Thank your stars it is not a "new & used" kind of ad..

Khensu

6:52 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The reason people return is Bloated Sheep Theory, they just keep on chewing along.

Most of my people don't return, they can get everything they want the first time. But they send their friends so I have to keep a Good User Experience to insure the word of mouth trickle down.

So I filter the uber disgusting things out and anything that has all ads on the landing page.

I think we need a database of anachronisms like MFAs to use.

Hobbs

7:43 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



More positive news:
While delousing my site, one ad gave the following:

The website you've just visited has tried to provide you with search results from Google. Unfortunately, the site violates our terms of service so your search could not be completed.

Way to go Google, keep going.

Car_Guy

7:55 pm on Aug 3, 2006 (gmt 0)

10+ Year Member



Hey, that's encouraging. Thanks.

"GoogleTown is just down the road from FunkyTown."

"Anywhere near the car wash?"

I have emailed Google and am waiting for a response.

Hobbs

11:50 am on Aug 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just ran into a funny scumbag on my site,
His landing page has 2 links:

A) U.S. Visitors Enter Here > Leads to an MFY page
(made for Yahoo)

B) Non-U.S. Visitors Enter Here > Leads to an MFA page

danimal

7:07 pm on Aug 5, 2006 (gmt 0)



"delousing", lol... that's a good one hobbs! perfect description.

JohnKelly

9:28 pm on Aug 5, 2006 (gmt 0)

10+ Year Member



Curious as to what type of ads you would see on an MFA site.... AdSense, YPN or some other network(s)?