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Change of one colour and EPC collapsed in one channel on one site

         

OptiRex

11:26 am on Jul 17, 2006 (gmt 0)



At the outset let me state I feel this is a "one-off" co-incidence however if it continues today, Monday 17th, then I shall be writing to Google.

This weekend I have changed two of my core sites AdSense link colours, one had a very good Sunday, the other site's EPC dropped to 67% of the 2006 average!

That site's actual day's earnings were less than January 1st.

Where did it lose the earnings?

In the leaderboard, the AdLinks EPC was actually 10% higher than the 2006 average.

Now here comes the crunch.

Checking the channels of my 100+ sites not one other site, and especially not another leaderboard had such a day, in fact ALL of them performed way above average, and I mean way above average.

A one-off aberration?

A day when visitors to that site clicked only the lowest paying ads?

A Google screw-up?

Today will be interesting.

Hubbard

12:23 pm on Jul 17, 2006 (gmt 0)

10+ Year Member



How on earth do you manage 100 sites? Do you have a team?

Hubbard

12:23 pm on Jul 17, 2006 (gmt 0)

10+ Year Member



How on earth do you manage 100 sites? Do you have a team?

OptiRex

12:50 pm on Jul 17, 2006 (gmt 0)



Do you want two answers?

Heh:-)

The best thing that ever happened to me was CSS a few years ago, until then everything was a 100+ hours per week nightmare.

My sites are all evergreen, the factual info very, very rarely ever needs changing.

I have only one core site that has its index page changed every Sunday with new press releases, current exhibition info etc. Most sites have not been touched since the day they were relaunched in CSS apart from an overall colour scheme change a year or so ago.

When I converted to CSS I spent about 3 months designing the entire directory structure and this is probably the best lesson I could ever teach anyone.

Chapman

2:07 pm on Jul 17, 2006 (gmt 0)

10+ Year Member



OptiRex

I'd be cautious that this isn't in violation of some RFC mandating the blue be #0000FF!

Could be trouble! ;-)

I tried to warn you! :-)

Chapman

OptiRex

2:43 pm on Jul 17, 2006 (gmt 0)



I tried to warn you! :-)

And today so far, ok far too early to tell, the highest CTR and eCPM this year apart from the infamous 14th May click dump.

What did I hear "Go figure!"?