Forum Moderators: martinibuster
I know that some have said that the change only applies to advertisers in search and not content. However, I have noticed what might be an emerging pattern. Namely that pure MFA's seem to have all but dissapeared off of the search pages for my keywords, and my site. However, scrapers/directories seem to have made a minor emergence and I'm blocking a few.
I'm defining MFA here as a site that has ad blocks and enough keywords hidden somewhere to generate relevant ads, and scraper as having dynamically generated content, or hand picked URL's and accompanying text.
As regards financial aspects, it really is too early to make any categorical statements. But over the last week ctr has risen by a reasonable amount and epc has increased. If this is due to the new algo, or normal variations I can't say.
Anybody else noticed any patterns that might be emerging?
A very first assessment for my sites -
1) There still are Made-for-Adsense sites around, not as many as there used to be, but I examined my most important pages for the respective most important countries. When digging deeper, I expect to find a lot more MFAs.
2) There are also some Made-for-Ads sites around, including those with nothing but affiliate links on, hosted by that Canadian company.
3) And there are still some blatant violators around. One company is now playing the domain game, i.e. using .com, .net., .org, .info, and .biz, plus a set of five domain names, all pointing to the same or similar sites. Unfortunately, they advertise in parallel, and they fill up to five slots (of twelve) in the Preview Tool. Some of the sites, when used by the average surfer, still open a new browser window and remove the browser navigation, so the user has absolutely NO way out other than Ctrl-Alt-Del. I reported this to Google long time ago, and these guys are still around.
4) I started to fill the filter list again, systematically and not as strict as in former times, and I see a lot of those who were on my previous list.
5) Fortunately, I also see a lot of legitimate advertisers on my sites. This gives me hope that they have not given up on Adsense completely, and I hope that they get traffic from Google that converts.
BTW, yesterday was one of the worst days this year with regards to CTR and total revenue.
I've seen a lot of the domain cloners on some of the pages I have. Sometimes as many as 7 ads shown in the AdSense Preview Tool, which all go to the same site.
Yuck.
The biggest change is that CPC on the homepage has increased by 10-12x what it was before, which I assume means that the page has been given a status of value.
1) An end to World Cup distractions.
2) The 4th of July week in the U.S. being over.
3) People who aren't currently on vacation starting to plan their fall holidays.
