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Next.js site indexing only homepage

         

Avale

9:01 am on Mar 26, 2026 (gmt 0)



Hey,

I’m dealing with a weird issue and can’t figure it out.

Next.js site (running in Docker), product pages come from an API (custom CMS). Site has been live for a few months.
Homepage got indexed pretty fast, but all product pages are stuck in Search Console as “Discovered” or “Crawled – not indexed”.

I checked a few things:
pages return 200
HTML is there even with Googlebot UA (curl test)
no noindex
sitemap submitted
internal links exist (category → product)

Still nothing changes, even after requesting indexing.
The strange part is Google does crawl them, but just doesn’t index them.
At this point I’m wondering if:
content is too similar between products
pages are considered low value
or something related to SSR/API setup.

Not sure if Docker could affect anything here but I doubt it.
Has anyone seen something like this with Next.js + API content?
I feel like I’m missing something obvious.

not2easy

11:48 am on Mar 26, 2026 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hello Avale and welcome to WebmasterWorld [webmasterworld.com]

When
product pages come from an API
those pages' content are likely near identical to other sites' pages. To stand out, you need to add useful information about the products wherever you can.

I can't offer suggestions on the tools you're using but their creators should offer some information on how to accomplish that. There may be others here with better ideas.

Avale

1:08 pm on Mar 26, 2026 (gmt 0)



Hi, thanks for your reply.

The data comes from our own CMS via API, and the products are all handcrafted by the company, so not really generic items.
I did a bit of research and it seems Google can be quite picky with luxury/design product sites.
Also, even some institutional pages and designer pages are not getting indexed, so I’m starting to think the site might just not have enough authority yet.
I’ve had sites with indexing issues before, but being ignored for this long is new to me.

Thanks again for the quick reply.

not2easy

1:18 pm on Mar 26, 2026 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



True, it takes a lot longer today (than even a few years ago), for Google to evaluate/sort through new pages, content, and sites today.