I run a content focused news site and I’m considering accepting occasional sponsored posts. These would be NOT labeled as sponsored but limited in frequency, with a maximum of two dofollow backlinks per article.
I’m trying to understand the potential SEO impact. Specifically:
* Can posting sponsored content like this negatively affect overall SEO if done sparingly?
* Does it pose a risk for Google Discover visibility in particular?
I’m interested in real world experiences and any observations from sites that rely on Discover traffic.