Worldwide Search Engine Market Share 2024

Forum Moderators: Robert Charlton & goodroi

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Worldwide Search Engine Market Share 2024

engine

9:51 am on Jan 13, 2025 (gmt 0)

I'm sure it'll be of no surprise to see that Google's dominant market share of search in 2024 remained stable, on all platforms, and it ended the year at 89.73%, with Bing being the closest rival at 3.97%. Looking at desktop only, Google still had a dominant 79.1%, with Bing at 11.92%. Looking at mobile, Google's dominance was even greater at 93.88%, with Yandex at 2.38%, and Bing way down at 0.84%.

Information Source: StatCounter Global Stats - Search Engine Market Share

RedBar

3:03 pm on Jan 13, 2025 (gmt 0)

Whilst I am not disputing Statcounter's metrics, just how many non-US / UK / English language sites use their product when there are many quality alternatives available in other countries?

For sure they have a significant number of users however bear this in mind since, when I'm travelling, I see loads of alternatives being used.

engine

7:15 pm on Jan 13, 2025 (gmt 0)

Their stats, as I understand, come from their own browser embedded key.
I would imagine it's then extrapolated out to give the overall figures.
I don't know of any other publicly available stats of this scope. Unless you know otherwise.

RedBar

7:40 pm on Jan 13, 2025 (gmt 0)

Publicy available in English I don't know too however I have seen in many different countries alternatives and they seemed extremely good especially in Russia and China unsurprisingly.

aristotle

4:12 pm on Jan 15, 2025 (gmt 0)

Looking at desktop only, Google still had a dominant 79.1%, with Bing at 11.92%. Looking at mobile, Google's dominance was even greater at 93.88%, with Yandex at 2.38%, and Bing way down at 0.84%.

From what I've read, desktop users tend to be older people looking for information, whereas mobile users are younger people looking for entertainment.

Mark_A

8:15 am on Jan 16, 2025 (gmt 0)

ime Bing has a lot more than that chart suggests.
I would estimate Bing to be 1/3 of Google level.

aristotle

2:15 pm on Jan 16, 2025 (gmt 0)

ime Bing has a lot more than that chart suggests.
I would estimate Bing to be 1/3 of Google level

What is that based on?
If your own sites generally have higher rankings in bing, they will get relatively more traffic from Bing.

Mark_A

3:24 pm on Jan 16, 2025 (gmt 0)

Based on total traffic in our niche. PPC & Organic.
We rank pretty well on Google organically and Google traffic converts more than Bing.
But still Bing traffic is not insignificant.