Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

Minor url change - SEO impact?

         

TheJack23

3:04 pm on May 1, 2024 (gmt 0)



Hi All,

We're in the process of switching to a new e-commerce platform. Our current website URL, https://www.example.com, will be updated to https://example.com, essentially dropping the 'www.'

To manage this change smoothly, we'll set up a redirect and create a new property in Google Search Console. While we handle the necessary 301 redirects, a natural question arises: could this small change in our URL affect our SEO performance?

Is there's any risk of losing SEO value due to this slight modification in our URL structure?

Cheers

Jeff


[edited by: not2easy at 3:49 pm (utc) on May 1, 2024]
[edit reason] exemplified domain/readability [/edit]

not2easy

4:42 pm on May 1, 2024 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi TheJack23 and welcome to WebmasterWorld [webmasterworld.com]

Actually, one canonical redirect should handle all your URLs, but this is the SEO forum so we'll stick to that aspect. For redirect questions, see the Apache forum: [webmasterworld.com...]

By creating the new GSC property and submitting a new sitemap for that property you can compare the old and new crawl via GSC to know when they have completed their first crawl. Don't delete the old GSC entry, Google never forgets an URL they've seen and they may continue trying it for longer than necessary. It should be a seamless (not to mean 'overnight') change. Once their crawl is complete, you will want to remove the sitemap from the old www GSC property. Since requests for https://www.example.com will land on https://example.com URLs, it should be fine as described.

In most cases an URL change done right is quickly digested but due to algo changes and updates, your URLS may be reevaluated as if they are new and it may take time to seat in the same positions. Google is not predictable, and Google views the www and non-www sites as two different domains. Where you have backlinks, you might want to work on updating those, but the old links should land on the new URLs as expected.

You don't mention whether this is a WP site, that can make a difference in what needs to be done.

lucy24

8:41 pm on May 1, 2024 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google never forgets an URL they've seen and they will continue trying it for longer than necessary.
ftfy ;)

Within the last month, I’ve seen G### requests for URLs that were redirected in September 2012 (not a typo).

mack

5:44 pm on May 4, 2024 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Keep your redirect in place for infinity. I also have sites getting requests from GoogleBot for pages and folders that were redirected years ago.

Mack.

priya49das

6:44 am on May 28, 2024 (gmt 0)



Hello, Minor URL changes with proper 301 redirects likely won't hurt your SEO much.