Forum Moderators: Robert Charlton & goodroi

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How long does it take to recover from an algorithmic penalty?

Google answers that question

         

Sgt_Kickaxe

6:12 am on Jan 7, 2023 (gmt 0)



I won't re-write what Google said but Roger has done another excellent job catching and writing about a question all webmasters have, every time they lose traffic in an update. Worth reading - [searchenginejournal.com...]

My opinion - I don't believe there are algorithmic penalties at all. Just thresholds, collected signals, and time. Go ahead and change the URL of all your categories and you won't get penalized, but, since they were the strongest pages linking to your content and they are now reset, your traffic will be reset too for 5-6 months(repeatable). The data gathered on the old category URLs won't benefit the articles anymore.

Thresholds aren't only in search, they are on Youtube too. Create an AWESOME video and post it to a new youtube account and you'll cap out around 350 views. Give it to a more trusted account and it may get millions of views. The difference is not an "algorithmic penalty". It's just thresholds, collected signals, and time.

If you get hit by a core update, did you really get hit or just end up on the other side of a threshold? Again, not a penalty. The data collected about your site that allowed you into higher traffic levels didn't change but the threshold did.

What you want to be careful of is a page or site reset, then you're waiting 5-6 months to get traffic again no matter what you do. Too much spam, naughty backlinks, but also things like changing category URLs have the same effect.

Once you wrap your head around the fact you're trying to send the right signals, and are waiting a set amount of time, to get to a higher level of traffic per article you won't sweat the bumps as much, or risk taking shortcuts that may reset.

goodroi

2:33 pm on Jan 16, 2023 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Ehh, IMHO the real answer is that it depends. Is the site popular & being heavily crawled? Then it can rebound much, much faster. If it is a brand new site and barely being crawled, then it can take months.

Unfortunately, many webmasters that trigger a penalty like this, are not smart enough to dig their way out of it. You need to be smart to realize that you screwed up & know how to undo the damage. Undoing the damage gets you back to zero from negative ranking points but it doesn't move you into positive SEO ranking points. You still need to know how to generate those positive SEO ranking signals which takes time & expertise.

We should also remember that Google is constantly rolling out changes & the competition is working on their own SEO. Regardless if you fix the automatic algo penalty issue, your rankings could be moving due to the other Google changes and/or competition making changes to their SEO power.