SEO Influence of adding the name of the Site after the Title?

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SEO Influence of adding the name of the Site after the Title?

SelenaQuintanilla

9:51 pm on Dec 8, 2022 (gmt 0)

Hello SEO friends,

what is the SEO impact of adding a separator and then the name of the site to the title of all existing pages of a website ?
(in the <head> part for the <title> line)

For Example:
Title - Site Name (In 2 words)
Living Room Table - Interior Decoration

I imagine that adding a separator and 2 keywords (the name of the site) it dilutes the strength of the "Title" / "Salon Table" in the SERP but in the case of an SEO strategy where "Site Name" are the main keywords that we target in priority it can be a good idea?

Small Bonus Question:
"-" or "|" apart from the visual aspect is there a difference in terms of SEO or Marketing?

Thank you so much for your help!

EditorialGuy

11:36 pm on Dec 8, 2022 (gmt 0)

The real benefit of using the site name in the page title is that it promotes name recognition (a.k.a. branding). I don't see why it would "dilute the strength" of the title. After all, Google has been known to append site names, presumably for the convenience of the searcher.

IMO, the pipe ( | ) works well as as separator (for one thing, it takes up little space), but that's just personal preference.

tangor

3:36 am on Dec 9, 2022 (gmt 0)

I've been using---

example.com - Title of Article As Lengthy As Needed

---for over 20 years. Never had a problem. Can't see that a site name would make much difference. Used as a brand awareness moniker.

Of course, you want to keep the <title> between 60-80 characters!

My example.com is exactly the same size as "example.com" (11 characters) so does not eat up much of the <title> landscape. If I use a "separator" that can be between 1 or 3 characters ("-" " - ")

SelenaQuintanilla

3:50 pm on Dec 12, 2022 (gmt 0)

Thank you for your answers!
I allow myself to overbid on my question,)
In the case of a site that would have a seasonality is what we can then consider adding at the end of the original title 2 keywords "winter/summer decoration"

Title - Season Tags
Ex :
Living room table - Winter decoration

engine

4:22 pm on Dec 12, 2022 (gmt 0)

Apart from branding, as previously mentioned, it's often changed by Google, so all you're doing it taking up space that could be used to better describe the page.

EditorialGuy

4:53 pm on Dec 12, 2022 (gmt 0)

In the case of a site that would have a seasonality is what we can then consider adding at the end of the original title 2 keywords "winter/summer decoration"

Your mileage may vary, but in my experience, Google isn't always quick to update page titles. You could find your "winter decoration" title being displayed on the SERPs well into spring.

mack

5:10 pm on Dec 12, 2022 (gmt 0)

I think they would mostly benefit authoritative sites by instilling some level of trust. For lesser-known sites it may not have any positive impact. It may even have the opposite effect by diluting the page title.

Mack.