What on earth is going on?
Wish I knew. What started off looking like normal traffic numbers, though low conversions, has fallen off the cliff again. I will say this appears to be impacting Amazon sales as well. That could possibly be a good thing if all the Amazon crowding in the SERPS ends with this update. Who knows, maybe this is Google's response to Amazon dropping shopping ads.
I have Adwords running and yesterday's impressions/clicks were very low. Today I see a spike in CPC, but on very low impressions. Who knows, this might be zombie 2.0, 3.0 or whatever version they are on to deplete budgets as quickly as possible. I will leave it running, as I normally do during major updates, just to get some data to review.
I'm not seeing any YouTube widgets in the SERPS like others have reported, though it could just be the datacenter I'm pulling results from or they just won't show them to me because of personalized/manipulated search results. I did have YouTube videos that were ranking, though I'm not getting any traffic from them now. The videos are informative and relevant, and I would expect them to be in a widget driving some small amount of traffic but I'm seeing nothing.
I'm trying to think of this from Google's perspective. Users on YouTube are likely more click happy, which makes Google more money. If Google is trying to wring more money out of ads, it stands to reason they have a desire to divert search traffic onto YouTube where they can make more money. Not that I like it, but that may be what's happening. If this is why traffic/conversions are taking a nosedive, it will devalue not only organic search results, but text and shopping ads as well.
With results still shifting, I'll just kick back and enjoy the ride...