Forum Moderators: Robert Charlton & goodroi
Google rolling out Mobile First index
Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices [developers.google.com] for mobile-first indexing.
To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our - primarily mobile - users find what they're looking for.
[edited by: Robert_Charlton at 3:25 am (utc) on Mar 27, 2018]
Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices [developers.google.com] for mobile-first indexing.
Google is aiming for the search results to not change that much over this mobile-first indexing change. There may be some changes but Google is aiming to not have much change in the search results with this change. Time will tell if this is true.
Google's Mobile First Indexing Is Unrelated To Weekend Algorithm Update
My observations suggest that the switch to mobile-first could be hurting the rankings of very long pages, even those with a responsive design and fast-loading times. Perhaps google believes that a short page is inherently better-suited for mobile users, even if a longer page has higher quality content.