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HREFLang Multi-region Questions

         

KaseyM

12:33 pm on Feb 25, 2018 (gmt 0)

10+ Year Member Top Contributors Of The Month



Hi there!

Currently developing a multi region site and have a couple of questions.

I'm going to be using a directory system. Where

'example.com/' - targets en-us users
'example.com/uk/' - targets en-gb users
'example.com/au/' - targets en-au users

1) Am I better putting us behind the example.com ('example.com/us') and then turning 'example.com/' into a region selection page using x-default?

2) If a page adequately covers all three regions. Should I duplicate the content into all three subdirectories and use hreflang or consolidate into one? Will Google see it as duplicate content if the pages are exactly the same?

3) can I target 'example.com' with en-us and just en? so it'd be:
hreflang='en' example.com/
hreflang='en-us' example.com/
hreflang='en-gb' example.com/uk
hreflang='en-au' example.com/au

seoskunk

8:45 pm on Feb 27, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



John Mueller recently described this as one of the most complex problems in seo on twitter [twitter.com...] . However there are some good guides out there see below.

1- If your primary market is us I would stay with the example.com
2- If the page is correctly marked for each region in the head , http headers or sitemaps it shouldn't cause duplication.
3- You can target multiple regions and this is good practice. So:

hreflang='en' example.com/
hreflang='en-us' example.com/

Would work :-)

Further reading:
[support.google.com...]
[yoast.com...]
[erudite.agency...]

KaseyM

5:46 pm on Mar 1, 2018 (gmt 0)

10+ Year Member Top Contributors Of The Month



Thanks @Seoskunk!

Yeah you're right, it's difficult. I think I've got it.

Spiekerooger

10:36 am on Mar 2, 2018 (gmt 0)

10+ Year Member Top Contributors Of The Month



Regarding 2)

I'm doing the same in my region (see: [webmasterworld.com...] ), spanning three countries with one language and it's not as easy as it seems:

Google is seeing two of those different country pages as same and therefor duplicate whilst the third is seen as separate.

All marked up as you plan as well.

So I did a thorough analysis of other sites targeting the same region and found sites w/ this problem and sites without - all with the same technical setup. Conclusion: the technical aspects alone do not guarantee to be safe of a duplicate problem. So you'll have to try and see if your plan works or not. It could help to take local idioms/language variations into account, not just only currency and the like.