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Google Clarifies Autocomplete Operation

         

engine

10:51 am on Jun 14, 2016 (gmt 0)

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There's been much discussion over autocomplete in the years since it's become part of the search.

Autocomplete predictions, it says, can vary based on several factors, including freshness and popularity, and it can change over time.

Google has decided to try and clarify autocomplete, along with a caveat indicating that it's
The autocomplete algorithm is designed to avoid completing a search for a person’s name with terms that are offensive or disparaging. We made this change a while ago following feedback that Autocomplete too often predicted offensive, hurtful or inappropriate queries about people. This filter operates according to the same rules no matter who the person is,... Google Clarifies Autocomplete Operation [search.googleblog.com]

aristotle

3:03 pm on Jun 14, 2016 (gmt 0)

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Most likely Google is trying to protect its autocomplete, as well as its organic search results, from being overwhelmed by an enormous flood of lies and misinformation being spread all over the web.

engine

4:46 pm on Jun 14, 2016 (gmt 0)

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I would be surprised if autocomplete doesn't have anti-spam baked in.

breeks

3:55 pm on Jun 15, 2016 (gmt 0)

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I have a more sinister view of auto complete. It funnels visitors to keywords that more advertisers are bidding for.

There are only a handful of people at Google that know what actually is going on. The rest keep to the company talking points.

MrSavage

4:54 am on Jun 16, 2016 (gmt 0)

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The principle of auto complete is broken. It fails in the discovery ability. It can only tell you what everyone else knows and will steer you into already known, popular aspects of your search. It's skewed. It has to be. Instead of assuming it knows nothing, it will guess what you want rather then considering the autocomplete doesn't have info on what you're looking for and actually not fill in anything. Imagine that! Can't autocomplete because not enough data? That will be the day to see admittance of shortcomings. It's shallow and wow, it sure can create a filter. Perhaps it's the next ad frontier, not sure. I've discovered the shortcomings of it lately. The issue is that it needs data and it takes from what's already there which does not work on anything new in this world that not everyone knows about. Shame really, but whatever.

engine

8:13 am on Jun 16, 2016 (gmt 0)

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Autocomplete is also a source for researching keywords when writing blog posts and articles. I've also used it for PPC keyword research.