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Google Updates and SERP Changes - August 2014

         

webcentric

10:38 pm on Jul 31, 2014 (gmt 0)

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Continued from July 2014 thread at: http://www.webmasterworld.com/google/4684131.htm [webmasterworld.com] by robert_charlton - 10:43 am on Aug 8, 2014 (PST -8)


i think to mention that traffic is down and some other WM agree to it will help webmasters see that it is Google changing the system again and not the a Problem with the site


My point was simply that changes do not impact all websites at the same time, generally, but instead appear to roll out in phases across topics, site-types and/or localities. As others have pointed out, if there are 500+ algorithm updates/tweaks/whatever every year, that's over one per day. Question is, is the current tweak rolling out in your neighborhood on the same day (or even the same month) it rolls out in mine.

All I'm saying is that if the changes were more carefully monitored here by location/niche/etc., it might be easier to see what is actually changing at any given time and the scope to which that change applies.

It's pretty apparent that not everyone experiences the same algorithm changes at the same time or in the same way. Maybe there's a regional aspect to some of this e.g. a change rolls out in America today so expect it in the UK a week from now or whatever. I think there needs to be an effort to differentiate what's happening in this niche or in this neck of the woods from other places and/or topics.

It takes time to rebuild indexes the size of Google's and it's expensive which should explain index shuffles that only impact small segments of the index. Test it here today, if it seems to be right, roll it out elsewhere tomorrow. What's happening in the US today may be completely irrelevant in the UK at the moment. What anyone sees at any given moment could be a pigeon in the coal mine (a warning of things to come) or a red herring (just an experiment that never gets fully implemented).

One can choose to track it in a scientific fashion or just site back and watch. Not sure one path is better than the other but if you want to make sense of it, then applying a little differentiation to the observation process seems like a sensible approach. Bird watchers can count birds 1,2,3... or they can identify them by type and then count them (birds of prey, songbirds, migratory birds, etc.) Simply counting them doesn't seem that useful to me but I'm no bird expert.
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[edited by: Robert_Charlton at 6:56 pm (utc) on Aug 8, 2014]

louieramos

12:27 am on Aug 24, 2014 (gmt 0)

10+ Year Member



lots of fluctuation happening here in Australia since 24 hours ago, websites disappearing and showing back again in the search results. Although results vary if you search from mobile compare to a laptop/desktop with wired internet connection.

Could it be that Google is testing a new algo on some of their datacenters?

Panthro

2:35 am on Aug 24, 2014 (gmt 0)

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Is it just me or is Google f-ing useless right now for any search?

Shai

8:03 am on Aug 24, 2014 (gmt 0)

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confirmed. Very turbulent today here in the UK

superclown2

9:06 am on Aug 24, 2014 (gmt 0)



confirmed. Very turbulent today here in the UK


I'm in the UK and the results in my vertical seem set in concrete. Perhaps the turbulence is local, or confined to certain products/services?

superclown2

9:13 am on Aug 24, 2014 (gmt 0)



Is it just me or is Google f-ing useless right now for any search?


They have been for years. That's what keeps us all on our toes.

n00b1

9:34 am on Aug 24, 2014 (gmt 0)

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Same here superclown2, no movement that I can see.

louieramos

3:19 pm on Aug 24, 2014 (gmt 0)

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if you are following a lot of keywords from various niches (let say about 200+) like an agency with a lot of clients chances are you will see these fluctuations. if you are only following a few keywords, you may not see it. but i can confirmed, there's something happening, it could either be an algo test by Google (using some datacenters to test it) it could be an official update. we can only stay tuned..

louieramos

3:11 am on Aug 25, 2014 (gmt 0)

10+ Year Member



i also have a theory that during the fluctuation we might be seeing "old datasets" which means, results from 6 or so months ago. i have based this on the results & evidence i have gathered and compared them to historical data of about 5 websites i had been monitoring. i wont have time to go into too much details but i think this is a strong possibility. maybe google were updating/refreshing/reinstalling data on some datacenters..

n00b1

6:08 am on Aug 25, 2014 (gmt 0)

10+ Year Member



Interesting theory there. Funnily enough, although I haven't personally seen fluctuation for terms - my traffic was quite poor over the weekend.

getcooking

3:39 pm on Aug 25, 2014 (gmt 0)

10+ Year Member



i also have a theory that during the fluctuation we might be seeing "old datasets"


There are definitely different datasets being used. I've been working to get a significant amount of our content reindexed after noindexing it last year (took it offline to fix it basically). I see our site: page count vary between two (approximate) numbers. They both are going up as Google reindexes our content. One dataset shows about 50K pages indexed, the other is 100K (which is accurate for how many pages I would expect to have listed). When our traffic is spotty, I'm usually seeing the 50K index when I check the site: command. The pages that have been newly reindexed aren't searchable in the smaller page count dataset but are in the larger one.

Lorel

5:13 pm on Aug 25, 2014 (gmt 0)

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I've only had time to check one site but multiple keywords have increase in rank and traffic has increased last week (5%) and again this week (10%) so this site is experiencing a slow recovery.

US service site with mostly info.

Shepherd

5:29 pm on Aug 25, 2014 (gmt 0)

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so this site is experiencing a slow recovery.


We are seeing the same thing, for a couple of months now. These are sites that were hit by the original penguin. I've said it before, I'll say it again, it's my belief that google is slowly killing off the penguin. I don't think we'll see an update, I just think it's going to quietly go away.

mrengine

7:57 pm on Aug 25, 2014 (gmt 0)

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I've said it before, I'll say it again, it's my belief that google is slowly killing off the penguin.

Maybe Google made their Adwords membership quota and does not need penguin anymore or shall they roll out another unnamed animal that targets the little guys?

louieramos

12:57 am on Aug 26, 2014 (gmt 0)

10+ Year Member



There are definitely different datasets being used. I've been working to get a significant amount of our content reindexed after noindexing it last year (took it offline to fix it basically). I see our site: page count vary between two (approximate) numbers. They both are going up as Google reindexes our content. One dataset shows about 50K pages indexed, the other is 100K (which is accurate for how many pages I would expect to have listed). When our traffic is spotty, I'm usually seeing the 50K index when I check the site: command. The pages that have been newly reindexed aren't searchable in the smaller page count dataset but are in the larger one.


very interesting... the huge fluctuation happened for about 12-18 hours timeframe over the weekend. could it be that during that timeframe, google were updating (or under maintenance) cluster of servers in the datacenter (they put those server offline while updating) then turned on replacement servers with old datasets hence we were seeing old data/rankings/index in the search results? the fluctuation stopped when they plugged back on the original servers with fresh data..just my 2 cents..

samwest

2:29 am on Aug 26, 2014 (gmt 0)

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I'm seeing the same data set fluctuation that "getcooking" descibes above.

The other day indexed pages was 1600 & climbing, but a day later it fell back to around 1000. I doubt the number decreased, it's just that they changed data sets.

Jez123

9:34 am on Aug 26, 2014 (gmt 0)

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Maybe Google made their Adwords membership quota and does not need penguin anymore or shall they roll out another unnamed animal that targets the little guys?


Maybe they always knew that Penguin could only be a short term thing? That it would open the doors properly to negative SEO? I have to say, I think I got the message! I doubt many didn't.

samwest

1:27 pm on Aug 26, 2014 (gmt 0)

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Maybe Google made their Adwords membership quota

that will never happen...because there is no quota, they just want it ALL!

Itanium

1:53 pm on Aug 26, 2014 (gmt 0)

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The datasets are changing all the time. I'm seeing different results of indexed sites (site:domain) all the time. That's nothing new and has little to do with the actual rankings imho.

Sand

3:02 pm on Aug 27, 2014 (gmt 0)

10+ Year Member



I feel like something is brewing. The last hour (10:00 EST) was my best hour by far since Panda 4.0 rolled out. That particular Panda impacted me negatively.

Mentat

6:30 pm on Aug 27, 2014 (gmt 0)

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For me, today seems like a very, very bad day...

[bbc.com...]

malaroop

6:35 pm on Aug 27, 2014 (gmt 0)

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i am seeing fluctuations on google, its it penguin, mozcast is very hot

Mentat

6:54 pm on Aug 27, 2014 (gmt 0)

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One of my subdomains got smacked again Monday night.
Tuesday -40%...

Joy...

WMT - the last info day is Monday, you can see the downfall.

Is 4th of september 2013 again!

That domain recovered after a few months...
[i.imgur.com...]

Mentat

7:27 pm on Aug 27, 2014 (gmt 0)

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Damn!
I've just discovered tons of spammy Polish sites linking to my affected site, so there is a great chance to be (finally) Penguin!

Shepherd

7:47 pm on Aug 27, 2014 (gmt 0)

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Not seeing anything that would indicate a major penguin update. All the signs on my end still point towards a slow but steady removal of penguin demotion weight.

WolfLover

9:39 pm on Aug 27, 2014 (gmt 0)

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Mentat, if spammy sites link to our site without our permission and you've emailed them to ask that they remove them but they do not do so, does this affect our site in Google Search? Because it's not our fault if other sites link to us without permission.

turbocharged

3:55 am on Aug 28, 2014 (gmt 0)



Mentat, if spammy sites link to our site without our permission and you've emailed them to ask that they remove them but they do not do so, does this affect our site in Google Search?

Of course it does. That's what negative seo is all about. But not all mass linking incidents are because of negative seo attacks. Some could be evil scrapers, sitewide attributions (blog post, forum post, etc.) and other situations. Since these could be determined to be "unnatural links" by Google, all could potentially hurt your website.

Forget creating content these days if you are a recognized authority in your industry and a small business with few employees. You'll waste half the day trying to defend your site from getting smacked by Google for things outside of your control and also things their algorithm should handle automatically (demoting scrapers and boosting the sites they scrape, devaluing links instead of issuing penalties for them, etc.). For those that get to the point of exhaustion running in circles chasing their tails, there is always Adwords. I think that's why Google wants to create frustration in organics - to boost their Adwords user base and revenues.

Mentat

8:53 am on Aug 28, 2014 (gmt 0)

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1. I cannot email hundreds of sites to remove spam, this is a feasible option for small sites only.

2. It seems that all the .pl domains are using a local Search Engine, that is indexing my site; the problem is all the scripts are located on the domain, so I cannot find the respective "original sinner" to block it.

3. The spammy links are indexed search results...

I do not know if it's Panda or Penguin and it's strange that I was affected Monday night...

[i.imgur.com...]

Organic referer

Zagek

9:26 am on Aug 28, 2014 (gmt 0)

10+ Year Member



I'm in the UK and am also seeing large fluctuations. Take a look at Mozcast, Algoroo, SERPs and any other tool. They're all reporting fluctuations in SERPs.

For my main keyword (100k search vol) there have been major fluctuations in rankings from position 1 right through to 10.

CaptainSalad2

9:48 am on Aug 28, 2014 (gmt 0)

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The only change I see is they have changed the GOLD stars to GREEN! Makes the ad yellow icon stand out more as being the only yellow on the page!

Zagek

10:07 am on Aug 28, 2014 (gmt 0)

10+ Year Member



Can we have a screenshot please? That sounds interesting.
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