Forum Moderators: Robert Charlton & goodroi
Searching for a company on Google and they show as the first result but the clickable blue link for the homepage just says "Blue Widgets Ltd" even if you click through and the homepage title tag is optimised as something like "Cheap Blue Widgets. The bluest widgets at the cheapest prices".
How does it decide what to display if it's choosing to overwrite the page title?
Bear in mind that titles are displayed (like descriptions) within context, so often, if you search for text contained within the title, you'll see the one in the HTML.
The other possibility (although it's relatively unusual) is that Google is actually rewriting the title. I've seen a few examples of this and while I have no clear explanation yet, I'm keen on tracking down the logic behind these.
I think it's most likely your last comment as it's something I have first noticed today and saw a couple of times, leading me to belive it's something new they are testing.
The first check should still be at Dmoz though ;)
The rewrites I've seen have been to make (for instance) a "non informative" title into something that makes more sense, or to make it more obviously a title that genuinely reflects the user's keywords.
and here' a WW thread
Google rewriting titles in SERPs [webmasterworld.com]
<meta name="robots" content="NOODP">
To specifically prevent Google from using this information for a page's description, use the following:
<meta name="googlebot" content="NOODP">
If you use the robots meta tag for other directives, you can combine those. For instance:
<meta name="googlebot" content="NOODP, nofollow">
Source: [google.com...]
They say to stop google using DMOZ description in serps but as you have seen they use the DMOZ title as well. This stops both.