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Will Google penalize sites hit with referrer spam?

         

dickbaker

9:34 pm on Oct 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the last couple of days I've noticed that somebody is targeting my site with referrer spam. There are two or three pages each day that have far more visitors than usual. When I check the referrers, it's coming from one site. But a check of the IP's shows that the visits are coming from hundreds of different IP's, which I assume are proxies.

Several hundred additional page views a day isn't going to make a big difference in bandwidth, as it's a fraction of my total page views. I'm more concerned about how Google views this.

I've searched the forum for anything related to referral spam and Google penalties, but haven't found anything relevant.

Any opinions or solid information about this is appreciated.

SteveWh

11:49 pm on Oct 22, 2008 (gmt 0)

10+ Year Member



Opinion:

If it's really referrer spam, its intent is for it to show up in your web-published access logs so it creates backlinks to the other site. If you don't publish your access logs, there's nothing to worry about. If you do publish your access logs, stop.

If the requests have query strings, those might be RFI or SQL injection attacks, not referrer spam.

[edited by: SteveWh at 11:51 pm (utc) on Oct. 22, 2008]

tangor

1:19 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I do not publish logs, so this has never been an issue. If google does not have access to logs, how can they know?

dickbaker

2:55 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks, Steve. I've had SQL injection attacks before. There's no queries here, just plain IP's. My stats program and logs are password-protected, so I don't believe the bots can get at them. I just didn't know if there was a way that Google could see this and decide I was doing something wrong.

One thing that does worry me, though, is that as soon as these spam attacks started, the number of Googlebot visits went up dramatically. The visits were back to normal today, but I wonder if the 4-fold increase over a few days was part of this.

tangor

3:27 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google confuses from time to time. Sometimes heavy, sometimes light. Might be coincidence this time. Observe and see what happens over the next few weeks. Fast as the web is these days, these things take time to find the rhythms!

purplesoda

6:40 am on Oct 23, 2008 (gmt 0)

10+ Year Member



Sorry for a very ignorant question, but: What are spam referrers? How do you classify them?

SteveWh

7:59 am on Oct 23, 2008 (gmt 0)

10+ Year Member



dickbaker,

If the logs are behind password protection, bots can't view them.

If you use Google Analytics, Google can see that you're getting referrals from those sites, but I doubt they care about that *at all*.

As long as you don't allow other sites to automatically use their referrer spam to "create" backlinks on your site to theirs, there's no worries.

The high number of Googlebot visits were most likely a coincidence. It does sometimes crawl in bursts.

purplesoda,

Some sites publish their website stats publicly. (I think it used to be more common than it is now.) Some stats programs automatically render URLs (such as in the "referer" field of the webstats reports) as hyperlinks. So if some robot accessed your site 10,000 times using another site as the referer, they'd be one of your "top visitors", and appear in your online stats report, and get a free backlink from you. Instant PageRank.

One indication in your logs would be zillions of identical requests. Another indication would be if you went to the page that is supposedly the referer and discover that there is in fact no link to your site on that page.

outland88

8:22 pm on Oct 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are you sure that somebody hasn't just lifted a pic or pics from your site with a link back?

dickbaker

10:48 pm on Oct 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



outland88, if that were the case, I'd see many visits coming from the same IP. In this case it's many IP's referring to a particular page, giving that page far more views than usual. But it's just one site. If I go to the site, I can't find a link to any pages on my site.

Tangor, I sure hope you're right about Google being confusing. Before this spam, I was getting 200-400 bot visits a day. That spiked to nearly 2,000 for a couple of days. Yesterday it was only 50.

outland88

11:56 pm on Oct 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No Dick, in the scenario I mentioned the visits would come from dozens if not hundreds of IP's to the same page at a quick pace. Once you track down the various IP's a pic or text from your site can show up. You can see it in your logs though and its usually obvious. Seems to be a big thing with spammers the past year.