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How to handle an image link above the fold?

         

mola4ever

5:58 am on Aug 5, 2008 (gmt 0)

10+ Year Member



Hello everybody, I have a site that i'm optimizing right now and i'm facing something rather new. The first thing the Google bot sees on the site is an image link that points to the homesite. What should i do in this case ?

a. remove the link but leave the logo.
b. modify the pic's alt tag in order for it to gain certain weight.(Googlebot still doesnt understand images right ? but would treat this as a normal link.)
c. adding "rel=nofollow" to the link.

If you can please respond on all 3 situations because i'm facing these problems:

The homepage has very little content and i need to tweak it max. Most of it is under the fold and after some lame aboutus.html links that surely don't help. More and more people say that on a page the first link pointing to one of your subpages (assuming you got more links to that subpage) is the one that really counts.
So on page A you got link1 and link2. If link1 appears before link2 in the html code of the page then link1's anchor text is the one that matters.(not fully 100% on this but tests kind of show it and seems logical / forces you from using 100 links on 1 page i guess).

Having this said i need to know for sure how will this link(maybe others too) will affect my rankings and if i should move the text above the fold using css and other tips like trying to get <h1> noticed earlier.

I know it's a lot of handwriting but please leave me your replies !

May the Seo GoD watch over you.

tedster

9:03 am on Aug 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here's my take on your questions:

a. Don't have the Home Page link to itself. On other pages, yes, linking the logo is a good idea.

b. Modifying the alt attribute for home page links no longer seems to give the keyword boost that it once did - and some people have even reported apparent penalties. It's best to have the alt attribute reproduce the text in the logo.

c. rel="nofollow" is a very wrong idea in this situation. It removes the link from Google's web graph and it loses any effect in the ranking algo. You don't want to be telling Google that you can't vouch for the wesbite's Home Page!

You could also consider positioning the entire header div with CSS, so that it can be placed at the end and the source code can begin with something more important. This approach has been called "source ordered content" and at one point is was almost magic. Today, it's not quite so special but it still can help.

Anyone else?

mola4ever

9:50 am on Aug 5, 2008 (gmt 0)

10+ Year Member



Thanks, these are very useful tips. I will modify the rest of the pages in order for them to link to the homepage (logos) and i guess as long as i don't overuse the image alt texts (the site has under 10 pages) and diversify the keywords used in the alts things should work out fine.
The "source ordered content" trick could help me solve a big problem because the site(which has these concatenated pics /gay) doesn't have a <h1> and i thought of css-ing the header in the footer but still show up at the top of the source code. Any hints on this one ?

tedster

10:08 am on Aug 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just use position:absolute for the header and make sure that the rest of the content begins low enough so it doesn't get covered up.

wilderness

1:24 pm on Aug 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Another alternative is to redesign the page in a manner consistent to what search engines actually see when spidering your pages (see Lynx tools).

Individual pages need corrections so they do not provide links to themsleves (basic). Generally a result of page creation with templates in place.