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Alphabet reshuffles to meet ChatGPT threat

         

tangor

5:36 pm on Dec 29, 2022 (gmt 0)

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Sundar Pichai is apparently all in a pickle over OpenAI's ChatGPT engine, and is gearing up Google to meet the perceived threat.

According to an internal memo seen by the New York Times, Pichai has "upended the work of numerous groups inside the company to respond to the threat that ChatGPT," and is plucking staff from other divisions to meet the threat to the OpenAI's plans. It's reportedly considered a "Code Red" for the Chocolate Factory.


[theregister.com...]

Interesting article. Reveals concerns at G regarding ChatGPT and future of the business.

Sgt_Kickaxe

7:15 am on Dec 30, 2022 (gmt 0)



Regular people will not have free access to chatGPT much longer. The amount of content created using it, and systems like it, is growing exponentially.

This isn't just threatening Google, it's threatening the entire internet. If Google can't handle AI creating trillions of new pages per day, which is far more than could ever be monetized, Google has the upper hand.

How so? Simple. Imagine going to google to do a web search and, instead of typing a query to see a list of websites, you see Google's version of chatGPT which creates no list of sites. No rankings. No traffic to your site. etc.

The google site would show ads right on the page based on what you type, and the more you type the more they know which ads to show. They already do that on search results page but could EASILY have ads update live right on the same page with the query box.

Using AI to make website content lessens the value of wesite content in general. "Write me 100 articles, each 2500 words in length, about the drag co-efficient of a widget if I toss it into the trash bin in the kitchen from the living room couch". Here you go, your request was completed in 0.082 seconds.

This entire progression is also dangerous, all of the influence news agencies peddle would be baked into the ai response instead.

TL:DR - Google calling a code red on their online business is a code red on yours, too.

superclown2

12:31 pm on Jan 7, 2023 (gmt 0)



This isn't just threatening Google, it's threatening the entire internet. If Google can't handle AI creating trillions of new pages per day, which is far more than could ever be monetized, Google has the upper hand.


Perhaps you're right; time will tell. However Google has already destroyed the original purpose of the Internet, which was to let us find products, services and information that we didn't otherwise know about. Now all we get at the top of the SERPs (at least in the verticals I am interested it) is the same mega companies that spend heavy money on ads, with boilerplate articles about subjects they know little about; whilst the companies that created those products services and information are way down the pages, from where they have to buy back the enquiries that, if Google was a real unbiased search engine, should have come straight to them. The companies they buy these enquiries from then pay Google. Many consumers think that Google is free when it isn't; there is a Google Tax on almost everything they buy off the Web.

If this Internet is to be destroyed by AI then so be it, I look forward to seeing what will appear from the ashes.

What I am pretty sure of (and OK I may be wrong) is that Google will lose a lot of enquiries to ChatGPT which will hurt them.

Perhaps people will use AI for generating mega quantities of web pages. The ones I've seen are pretty anodyne though, with the same phrases repeated over multiple different articles, and if Google can't write an algo to filter them out then they shouldn't be in business. It's early days of course and maybe quality will improve dramatically. Who knows.