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But in the updated complaint, the states apply this argument to Google’s “Privacy Sandbox” — a tool that’s supposed to replace invasive third-party tracking cookies with a more limited system devised by Google.
“Google’s new scheme is, in essence, to wall off the entire portion of the internet that consumers access through Google’s Chrome browser,” the complaint reads. Blocking cookies might broadly be a good thing — other browsers like Firefox and Safari have already done it. But Chrome dominates the browser market, and it’s part of a much larger Google product suite. The suit argues that Google’s plans would require advertisers to use it as a middleman and would make Google’s own advertising system far more attractive.
Google’s plans would require advertisers to use it as a middleman and would make Google’s own advertising system far more attractive.This will be a tough one for Google to handle. They can not just use the defense "Sorry we are biggest because our product is the best, that is not our fault". Fencing off a part of the internet and then charging companies to pass those fences is intentional.