Today I received a notice saying that my 184,000-follower Google Plus account will be closed on April 2, 2019.
I asked myself. "What's the point of doing such an apparently self-hurting move, for Google?"
Recently, I've decided to get rid of AMP on all my websites, simply because it doesn't deserve any further work by me. A lot of work for pennies, it doesn't worth the effort, definitely. Bad user experience, marginal traffic, marginal advertising revenues, a lot of technical work for my team. AMP is a dead horse, at least for me.
Thereafter, I got that message from Google. Four years of posting messages and exclusive photographs on Google plus will be thrown in the trash bin in few seconds.
Again, and again, and again, a big effort and big expenses on Google's demand, for nothing. Mobilegeddon? HTTPS? AMP? Quality content? Site speed? Mobile first? What's the heck with them?
I'm guessing that many in Mountain View are totally missing the target, and they don't have any idea of what the Internet actually is today. They feel they are God and we are all their just miserable slaves. I'm just too old, too tired, and too angry for this.
And, if at Google they have no clue about the future of the web at the point they are losing all mental connection with webmasters, content creators, and digital publishers - their only and most valuable asset, after all - what's the point with sticking with their over-imposing, and ever-changing (supposedly) indisputable rules?