“Our repeated calls for greater Google advert transparency, or for Google to comply with their own code of conduct, have been ignored, and in order to prevent thousands more consumers being misled on the Google search engine, we have commenced these high court proceedings.

“We have no problem with Google charging advertisers on its paid search function, but we expect Google to ensure that this advertising is honest and transparent.” Airline Takes Legal Action Against Google Over Adverts [theguardian.com]

The airline’s chief executive, Michael O’Leary, said on Tuesday he forwarded the emails to the inbox of his Google counterpart, Eric Schmidt, and the Irish high court proceedings were an attempt to force action after Ryanair’s complaints were ignored.